Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pho performance in the United Kingdom and how they change over time
See what factors influence Pho performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pho' competitors in the United Kingdom
An analysis of Pho' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Pho is in the top 23% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pho's market performance is at the 77th percentile, indicating an above-average position in the Cafe & Restaurants industry in the United Kingdom. This means Pho outperforms 77% of brands in terms of market presence. Performance peers in the adjacent range include Subway, Pizza Pilgrims, Franco Manca, and Farmhouse Inns.
Identifying key competitors helps refine strategies, understand market dynamics, and capture market share.
The top competitors for Pho, based on customer cross-visitation, are Rosa's Thai (2.82%), Dishoom (2.78%), McDonald's (2.17%), Bill's (2.02%), and JD Wetherspoon (1.93%). This indicates a significant overlap in customer base with these brands.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Pho experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (61.52%). Traffic is minimal between midnight and 10:00. This data suggests optimal staffing during evening hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Pho's customer base shows a higher affinity among women (index 122) compared to men (index 82). Gen Z (index 135) and Gen Y (index 114) are overrepresented, while Gen X (index 77) is underrepresented. This suggests a stronger appeal to younger, female consumers.