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Managing Partner, Global Business Development
See what factors influence Pho performance in the United Kingdom and how they change over time
See what factors influence Pho performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pho' competitors in the United Kingdom
An analysis of Pho' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Pho is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pho's market performance is in the top 1% within the Cafe & Restaurants industry in the United Kingdom, indicating a leading position. This high percentile signifies strong brand preference and competitive advantage. Performance peers include Subway, Slug & Lettuce, Black Sheep Coffee, Farmhouse Inns, Pizza Express, and Heavenly Desserts.
Customer satisfaction reflects brand perception, impacting loyalty and growth. High CSAT scores indicate strong customer relationships and positive brand image.
Pho's overall customer satisfaction is 93%, a 4 percentage point increase year-over-year. England shows the highest satisfaction at 94%, followed by Scotland at 93% and Wales at 91%. This indicates strong and improving customer sentiment across the United Kingdom.
Average check reveals customer spending habits, reflecting menu appeal and pricing strategy. Monitoring changes informs revenue management and profitability.
Pho's overall average check is £27.5, a 1.1% decrease year-over-year. Scotland has the highest average check at £28, while Wales has the lowest at £27.1. The slight decrease suggests a need to analyze pricing and menu strategies to maintain revenue.
Outlet count indicates brand reach and expansion. Growth in outlet numbers can reflect brand investment, strategic market penetration and popularity.
Pho has 41 outlets in England, 3 in Scotland, and 1 in Wales. The concentration of outlets in England indicates a strong presence in this region, while Scotland and Wales represent growth opportunities.
Competitor analysis identifies key market rivals and customer preferences. Understanding cross-visitation patterns helps refine strategies.
Pho's customers also visit McDonald's (2.96% cross-visitation), Rosa's Thai (2.79%), Dishoom (2.79%), JD Wetherspoon (1.95%), and Bill's (1.84%). McDonald's is the most frequented competitor among Pho's customer base.
Traffic workload shows peak operational hours, revealing staffing needs and optimizing resource allocation for maximum efficiency.
Pho's peak traffic workload occurs between 17:00 and 20:00, with the highest activity at 19:00 (61.55%). Lowest traffic is between 0:00 and 10:00. This data informs staffing and resource planning to meet customer demand effectively.
Consumer segment analysis informs targeted marketing by identifying key demographic groups and their preferences for strategic positioning.
Pho's consumer base shows a higher affinity among women (127 index) compared to men (80 index). Gen Z shows the highest affinity (154 index), followed by Gen Y (117 index) and Gen X (68 index). This suggests targeted marketing towards women and younger generations.