Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pho performance in the United Kingdom and how they change over time
See what factors influence Pho performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pho' competitors in the United Kingdom
An analysis of Pho' competitors in the United Kingdom
In Cafés & Restaurants
·Jul – Sep 25
Pho is in the top 20% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Pho's market performance is at the 80th percentile, placing it in the average/above average range. This indicates a solid market standing relative to competitors. Performance peers in the same range include Creams Cafe, Black Sheep Coffee, Subway, Pizza Pilgrims, Farmhouse Inns, and Pizza Express.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Pho's overall customer satisfaction is high at 94%, with a 3 percentage point increase year-over-year. England shows the highest satisfaction at 94%, while Wales has a slightly lower satisfaction at 90% with a decrease of 0.6 percentage points. This indicates strong positive customer sentiment overall.
Average check indicates customer spending habits, influencing revenue and profitability strategies.
Pho's overall average check is £27.4, a slight decrease of 0.8% year-over-year. England has the highest average check at £27.5, while Wales has a slightly lower average check at £26.8. This suggests a need to analyze pricing and menu strategies to optimize revenue.
Outlet count reflects brand reach and market presence, influencing accessibility and brand awareness.
Pho has 45 outlets in England, 3 in Scotland, and 1 in Wales. This distribution highlights a strong presence in England, with opportunities for expansion in Scotland and Wales to increase market coverage.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Pho's top competitors based on customer cross-visitation are McDonald's (2.70%), Rosa's Thai (2.57%), Dishoom (2.36%), JD Wetherspoon (1.89%), and Bill's (1.55%). This indicates that customers who visit Pho also frequent these establishments, suggesting potential areas for differentiation and competitive advantage.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation.
Pho experiences peak traffic between 12:00 and 21:00, with the highest workload at 19:00 (62.14%). Traffic is minimal between 0:00 and 10:00. This data informs staffing schedules and promotional strategies to optimize service during peak times.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand resonance.
Pho's customer base shows a high affinity towards women (index 124) and Gen Y (index 118) and Gen Z (index 141), indicating these segments are overrepresented. Gen X is underrepresented (index 70). Marketing efforts should focus on resonating with the preferences of women, Gen Y and Gen Z.