Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Nando's performance in the United Kingdom and how they change over time
See what factors influence Nando's performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nando's' competitors in the United Kingdom
An analysis of Nando's' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Nando's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating its competitive strength and customer preference.
Nando's holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This strong position indicates high customer preference. Performance peers include Domino's Pizza, Chopstix, Costa Coffee, Pizza Express, Farmhouse Inns, and Pepe's, all within the same top-tier market standing.
Customer satisfaction (CSAT) reflects loyalty and brand perception, directly impacting revenue and growth potential.
Nando's demonstrates a strong customer satisfaction level at 74%, with a 5 percentage point increase year-over-year. England shows the highest CSAT at 75%, while Northern Ireland has the lowest at 65%. This indicates overall positive customer sentiment, with regional variations requiring attention.
Average check indicates spending per customer, reflecting pricing strategy and customer purchasing behavior.
Nando's shows an average check of £25.1, a 0.6% increase year-over-year. Wales has the highest average check at £25.9, while Scotland is at £22.3. This suggests stable revenue per customer, with regional differences in spending habits.
Outlet count signals market presence and brand reach, influencing accessibility and customer acquisition.
Nando's has a significant presence in the UK, with 420 outlets in England. Scotland has 33, Wales 15, and Northern Ireland 11. The high concentration in England demonstrates a strong established base in that region.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
Nando's main competitors based on cross-visitation are McDonald's (13.81%), JD Wetherspoon (6.45%), KFC (4.65%), Costa Coffee (3.72%), and Starbucks (3.67%). The high cross-visitation with McDonald's indicates a significant overlap in customer base.
Traffic workload analysis reveals peak hours, enabling optimized staffing and resource allocation.
Nando's experiences peak traffic workload between 11:00 and 21:00, with the highest traffic around 18:00 (63.52%). Traffic is minimal during early morning hours. This data informs staffing and operational strategies to manage peak demand.
Understanding consumer demographics tailors marketing, enhancing relevance and maximizing ROI.
Nando's consumer base shows a higher affinity among women (index 91), indicating an under-indexed affinity (lower engagement) compared to the average. Men exhibit a higher affinity (index 107). Gen X shows high affinity (index 112), while Gen Y show average affinity (index 101). Gen Z shows lower affinity (index 87).