Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the United Kingdom and how they change over time
See what factors influence KFC performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the United Kingdom
An analysis of KFC' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC's market performance is at the 99th percentile, indicating a leading position in the UK Cafe & Restaurants industry. This means KFC captures a significantly higher share of customer traffic compared to most competitors. Performance peers include Zizzi, Dishoom, and Popeyes Louisiana Kitchen.
Customer satisfaction reflects brand perception and loyalty, directly impacting repeat business and long-term revenue growth.
KFC's overall customer satisfaction (CSAT) is 78%, a 23.9 percentage point increase year-over-year. CSAT varies by location, with England and Wales at 78%, Scotland at 74%, and Northern Ireland at 43%. This indicates generally positive customer experiences, with room for improvement in Northern Ireland.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
The overall average check for KFC is £16.5, a 2.1% decrease year-over-year. Average check varies by location: Northern Ireland (£17.3), England (£16.5), Wales (£16.5), and Scotland (£15.8). This suggests a slight decrease in customer spending compared to the previous year.
Outlet count indicates market presence and accessibility, influencing brand reach and revenue potential.
KFC has a total of 995 outlets in the United Kingdom. The distribution is as follows: England (860), Scotland (59), Wales (44), and Northern Ireland (32). This shows a strong presence in England, with fewer outlets in other regions.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
The top competitors for KFC, based on cross-visitation, are McDonald's (21.83%), JD Wetherspoon (5.69%), Burger King (4.20%), Costa Coffee (3.84%), and Starbucks (3.08%). This indicates a significant overlap in customer base with McDonald's.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service.
KFC's peak traffic workload occurs between 11:00 AM and 8:00 PM, with the highest activity around 6:00 PM (64.73%). Traffic is minimal between midnight and 9:00 AM. This data helps optimize staffing levels throughout the day.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
KFC's consumer base shows a higher affinity among men (118 index) compared to women (78 index). Among generations, Gen Z (111 index) and Gen Y (106 index) show higher affinity compared to Gen X (89 index). This suggests targeted marketing towards men and younger generations may be effective.