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See what factors influence KFC performance in the United Kingdom and how they change over time
See what factors influence KFC performance in the United Kingdom and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of KFC' competitors in the United Kingdom
An analysis of KFC' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in the United Kingdom holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive edge. Performance peers within the same percentile range include McDonald's, JD Wetherspoon, Miller & Carter, Dishoom, Popeyes Louisiana Chicken and Turtle Bay.
CSAT reflects customer happiness. Higher CSAT can drive loyalty and positive word-of-mouth, impacting revenue and brand reputation.
KFC's overall customer satisfaction in the UK is 77%, showing a significant increase of 25.2 percentage points year-over-year. CSAT varies across regions, with Wales leading at 79% and Northern Ireland at 51%. There is a positive trend in customer satisfaction over the three-month period.
Average check is crucial for revenue insights. Monitoring the avg check provides a direct view of customer spending habits and revenue trends.
The overall average check for KFC in the UK is £16.6, a decrease of 1.2% year-over-year. Northern Ireland has the highest average check at £18.7, while Scotland has the lowest at £15.9. The average check fluctuates slightly throughout the period.
Outlet count shows market reach. More outlets can increase accessibility and brand visibility, influencing market share and revenue potential.
KFC has a total of 986 outlets in the UK. England accounts for the majority with 851 outlets, followed by Scotland (59), Wales (44), and Northern Ireland (32). This distribution reflects KFC's varying presence across the UK.
Competitor analysis informs strategy. Identifying top competitors helps understand market dynamics, benchmark performance, and refine competitive positioning.
McDonald's is the leading competitor with a cross-visitation rate of 21.81%, followed by JD Wetherspoon (5.95%), Burger King (4.67%), Costa Coffee (3.93%) and Starbucks (3.27%). These brands represent the main alternatives visited by KFC's customers.
Traffic workload guides staffing. Understanding peak hours allows for efficient resource allocation, optimizing service and customer experience.
KFC's peak traffic workload occurs between 10:00 AM and 10:00 PM, with the highest workload observed at 6:00 PM (64.81). Traffic is significantly lower during early morning hours, indicating operational adjustments are needed for peak times.
Segment data enables targeting. Understanding consumer demographics allows for tailored marketing, improving engagement and campaign effectiveness.
Women exhibit high affinity (74 index) for KFC compared to men (118 index). Gen Y (107 index) and Gen Z (105 index) have higher affinity compared to Gen X (91 index), signaling important differences in consumer preferences.