Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
OldTown White Coffee is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence OldTown White Coffee performance in the Malaysia and how they change over time
See what factors influence OldTown White Coffee performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of OldTown White Coffee' competitors in the Malaysia
An analysis of OldTown White Coffee' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
OldTown White Coffee holds a leading market position in Malaysia's Cafe & Restaurants industry with a 99th percentile. This indicates a strong competitive advantage, placing it in the top 1% of brands. Performance peers in the same percentile range include BananaBro, Mohd Chan Restaurant, Pizza Hut, Sushi King, ZUS Coffee, and McDonald's.
Customer satisfaction (CSAT) is vital, reflecting customer loyalty and brand perception, influencing repeat business and positive word-of-mouth.
OldTown White Coffee boasts a high overall CSAT of 92%, a significant 35.4pp increase year-over-year. Kuala Lumpur and Negeri Sembilan exhibit the highest CSAT at 97%. The trend line shows customer satisfaction fluctuating between 89.65% and 93.31% during the reporting period.
Average check (Avg Check) reveals spending habits, directly impacting revenue. Tracking changes identifies trends to optimize pricing and promotions.
The overall average check for OldTown White Coffee is 33.8 MYR, representing a 6.8% increase year-over-year. Putrajaya has the highest average check at 47 MYR. Average check fluctuated between 32.74 MYR and 34.53 MYR during the reporting period.
Outlet count reflects brand reach. Monitoring distribution across states is key for accessibility and growth, showing geographic market penetration.
OldTown White Coffee has the most outlets in Selangor (17), followed by Perak, Kuala Lumpur, and Johor (9 each). This distribution highlights key markets for the brand within Malaysia.
Competitor analysis identifies direct rivals and customer preferences, informing strategies to strengthen market position and differentiate the brand.
The top competitors for OldTown White Coffee, based on cross-visitation, are Pak Mat Western (5.63%), KFC (5.45%), Abang Misai Char Kuey Teow (5.39%), Kari Sembilang Kak Siti (5.27%), and Bm cup rice restaurant (5.08%).
Traffic workload by hour highlights peak times and lulls, enabling optimized staffing, promotions, and resource allocation for better efficiency.
Traffic workload at OldTown White Coffee peaks between 10:00 and 20:00, with the highest workload at 13:00 (58.48). The lowest traffic is between 0:00 and 5:00.
Understanding consumer segments allows targeted marketing, improving engagement and ROI by tailoring messaging to specific demographic groups.
OldTown White Coffee's customer base shows a higher affinity towards women (107 Index) compared to men (95 Index). Gen Y (107 Index) and Gen X (103 Index) have a higher affinity, while Gen Z (89 Index) is under-indexed.