Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Texas Chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Texas Chicken performance in the Malaysia and how they change over time
See what factors influence Texas Chicken performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Texas Chicken' competitors in the Malaysia
An analysis of Texas Chicken' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
Texas Chicken holds a leading position with a percentile of 99 in Malaysia's Cafe & Restaurants industry. This indicates a strong market presence and customer preference compared to its peers such as The Chicken Rice Shop, Dandy, Warung Acu, Thai Chala Restaurant, Ikan Bakar Sabah, THAIKOR @ IOI City Mall, who share the same percentile range.
Customer Satisfaction (CSAT) reflects customer contentment, influencing loyalty and repeat business. Tracking CSAT is key to spotting service areas for improvement.
Texas Chicken's overall CSAT is 50%, a 5 percentage point increase year-over-year. Putrajaya shows the highest CSAT at 82% with significant growth, while Terengganu experienced a decrease. Recent CSAT has varied month to month, peaking at 68.91% in June 2025.
Average Check (transaction value) shows spending patterns. Monitoring it helps optimize pricing strategies and identify upselling opportunities to boost revenue.
Texas Chicken's overall average check is 36.5 MYR, up 7% year-over-year. Negeri Sembilan has the highest average check at 46.8 MYR. The average check saw slight fluctuations from April to June 2025, with a decrease to 34 MYR in June.
Outlet count indicates market reach and growth. Tracking outlets shows expansion effectiveness and helps fine-tune distribution for maximum customer access.
Texas Chicken has the most outlets in Selangor (38), followed by Kuala Lumpur (12) and Johor (9). This distribution indicates a strong presence in key urban areas, with varying levels of coverage across other states in Malaysia.
Competitor analysis identifies key rivals and customer overlap. This informs strategies to differentiate, attract customers, and maintain a competitive edge.
Texas Chicken's top competitors based on customer cross-visitation are ZUS Coffee (13.39%), McDonald's (9.95%), Mixue @ Seksyen 18 Shah Alam (9.06%), Papa Kaya (9.06%), and Restoran Thaqwa Classic (8.93%). This indicates shared customer bases with coffee and other restaurant chains.
Traffic workload by hour reveals peak and off-peak times. Understanding this is vital for staff planning and optimizing customer flow to boost efficiency.
Texas Chicken experiences peak traffic workload between 18:00 and 21:00, reaching a high of 64.10% at 20:00. Traffic is lowest in the early morning hours. This indicates the best times for promotions and the need for the most staff.
Consumer segment analysis informs marketing efforts by revealing key demographics. This allows for focused, efficient campaigns that resonate with target groups.
Texas Chicken's consumer base shows a stronger affinity towards women (77% compared to average) and men (117% compared to average). Among generations, Gen X (115%) and Gen Y (108%) are overrepresented. Gen Z (67%) is underrepresented compared to the average consumer.