Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the United Kingdom and how they change over time
See what factors influence Subway performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the United Kingdom
An analysis of Subway' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference through brand's share of foot traffic, crucial for strategic planning.
Subway's MARKET PERFORMANCE percentile is 99, indicating a leading position in the UK Cafe & Restaurants industry. This high percentile signifies strong customer preference. Performance peers include Pizza Express, Slug & Lettuce, Chopstix, Pepe's, Domino's Pizza, and Heavenly Desserts, all within the same top percentile range.
Customer satisfaction (CSAT) is vital as it reflects customer loyalty and impacts brand reputation and revenue growth.
Subway's overall CSAT is 58%, a slight increase of 0.1 percentage points year-over-year. CSAT varies by region, with England showing the highest satisfaction at 59% and Northern Ireland and Wales showing lower satisfaction at 45% and 43% respectively. The CSAT dynamic data shows variability over the months analyzed.
Average check is crucial for understanding customer spending habits and impacts overall revenue and profitability.
Subway's overall average check is £12.5, a 9.1% increase year-over-year. Average check varies by location, with England having the highest average check at £12.7. Dynamic data shows fluctuations in average check over the months analyzed, peaking in May 2025 at £12.97.
The number of outlets reflects brand presence and market reach, influencing accessibility and customer convenience.
Subway has a significant number of outlets in the UK, with 1.7K outlets in England. Scotland has 197 outlets, Wales has 95, and Northern Ireland has 93. This distribution reflects varying market penetration across different regions.
Identifying competitors is essential for understanding market dynamics and developing strategies for differentiation and growth.
Subway's top competitors based on customer cross-visitation are McDonald's (19.05%), KFC (7.88%), JD Wetherspoon (6.08%), Costa Coffee (4.79%), and Burger King (4.02%). This data reveals the brands Subway customers also frequent.
Understanding traffic workload by hours is crucial for optimizing staffing, inventory, and marketing strategies.
Subway experiences peak traffic between 11:00 and 14:00, with the highest workload at 13:00 (57.91). Traffic is lowest in the early morning hours. This data informs operational decisions regarding staffing and resource allocation.
Consumer segment analysis allows for tailored marketing strategies based on demographic characteristics and preferences.
Subway's consumer base shows a higher affinity towards women (82) compared to men (112). Among generations, Gen Y (112) and Gen Z (105) show higher affinity, while Gen X (86) exhibits a lower affinity.