Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Heavenly Desserts is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Heavenly Desserts performance in the United Kingdom and how they change over time
See what factors influence Heavenly Desserts performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Heavenly Desserts' competitors in the United Kingdom
An analysis of Heavenly Desserts' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Heavenly Desserts' market performance is in the leading 99th percentile. This indicates a strong market position, suggesting high customer preference. Performance peers in the same range include Royal Nawaab, Pepe's, Mowgli Street Food, Slug & Lettuce, Pho, and Subway.
CSAT reflects customer happiness. Tracking it helps identify areas for improvement and gauge loyalty, affecting retention and brand reputation.
Overall customer satisfaction for Heavenly Desserts is high at 92%, but slightly down by 0.1 percentage points year-over-year. England shows the highest CSAT at 92%, while Wales has the lowest at 88%. This data highlights the need to investigate causes for the CSAT decrease in Scotland and Wales.
Average check measures how much customers spend per visit, crucial for revenue insights, pricing strategies, and upselling effectiveness.
The average check for Heavenly Desserts is 16.80 GBP, a 2.40% increase year-over-year. Scotland has a higher average check of 18.10 GBP compared to England's 16.70 GBP. The trend shows a slight fluctuation over the observed months, remaining relatively stable.
Outlet count indicates brand reach, growth, and market presence. Tracking distribution helps assess market coverage and expansion strategies.
Heavenly Desserts has 52 outlets in England, 6 in Scotland, and 1 in Wales. The high concentration in England indicates a strong regional presence, while Scotland and Wales present potential expansion opportunities.
Competitor analysis reveals who else customers consider, informing strategies to differentiate and capture market share effectively.
Customers of Heavenly Desserts also frequently visit McDonald's (3.53%), German Doner Kebab (2.53%), KFC (2.38%), Haute Dolci (2.07%), and Nando's (1.92%). This indicates these brands are strong competitors attracting a similar customer base.
Traffic workload distribution shows peak hours, enabling staffing and resource optimization for better service and customer satisfaction.
Heavenly Desserts experiences peak traffic between 18:00 and 21:00, with the highest workload at 20:00 (54.91%). Traffic is minimal during early morning hours (3:00-9:00). Staffing should align with these peak and off-peak times for optimal service.
Understanding consumer segments helps tailor marketing. Knowing gender and generational affinity enables targeted campaigns for increased engagement.
Women (affinity index 125) and younger generations, Gen Y (142) and Gen Z (135), show high affinity towards Heavenly Desserts. Men (84) and Gen X (44) are under-indexed. Marketing can be tailored to capitalize on women, Gen Y, and Gen Z.