Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the United Kingdom and how they change over time
See what factors influence Burger King performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the United Kingdom
An analysis of Burger King' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference within the cafe & restaurant sector.
Burger King holds a leading market performance position with a percentile of 99 in the United Kingdom. This indicates Burger King captures a significant portion of customer foot traffic compared to industry peers like Turtle Bay, German Doner Kebab, Popeyes Louisiana Chicken, Toby Carvery, Dishoom and Prezzo Italian Restaurant, demonstrating a strong market presence.
CSAT measures customer happiness, influencing loyalty, repurchases, and brand advocacy, crucial for sustainable growth and competitive advantage.
Burger King's overall customer satisfaction (CSAT) is 76%, a decrease of 1.2 percentage points year-over-year. CSAT varies by region: Wales leads at 83% (+0.5pp), followed by England and Scotland at 76% (England -0.9pp; Scotland -3.1pp), and Northern Ireland lags at 53% (-8.4pp). The trends from April to June 2025 show a fluctuation in customer satisfaction.
Average check reflects spending per customer visit, indicating pricing strategy effectiveness and customer purchase behavior, impacting revenue.
Burger King's average check is £17.1, a 4.8% increase year-over-year. England has the highest average check at £17.3, while Scotland has the lowest at £16.2. Northern Ireland is at £16.5 and Wales at £16.4. The average check fluctuated between £16.91 and £17.34 from April to June 2025.
Outlet count indicates brand reach and market penetration, influencing customer accessibility and overall revenue potential in the Cafe & Restaurants sector.
Burger King has a total of 559 outlets in the United Kingdom. The majority of outlets are located in England (447), followed by Scotland (52), Wales (35), and Northern Ireland (25), showing the distribution of Burger King's physical presence across the UK.
Analyzing competitors reveals market dynamics, customer preferences, and competitive threats, aiding in strategic decision-making and differentiation.
McDonald's is the top competitor with a cross-visitation rate of 21.21%. KFC is the second top competitor at 9.28%. Other key competitors include JD Wetherspoon (6.86%), Costa Coffee (3.81%), and Starbucks (3.81%). This shows where Burger King customers also visit.
Traffic workload identifies peak hours, optimizing staffing, promotions, and resource allocation to enhance customer experience and operational efficiency.
Burger King experiences peak traffic workload between 11:00 and 19:00, with the highest workload at 13:00. The lowest traffic is between 1:00 and 6:00. This indicates when most customers visit Burger King restaurants during the day.
Segment analysis enables tailored marketing, improving engagement by addressing the specific needs and preferences of different demographic groups.
Women represent 75% of Burger King's customers. The men are 116%. Gen X affinity is 91%, Gen Y is 109%, and Gen Z is 107%. A value above 100 indicates higher-than-average affinity, suggesting those segments are particularly engaged with the brand.