Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pepe's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pepe's performance in the United Kingdom and how they change over time
See what factors influence Pepe's performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Pepe's' competitors in the United Kingdom
An analysis of Pepe's' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry landscape.
Pepe's ranks in the top 1% of brands in the United Kingdom's Cafe & Restaurants industry, marking it as a leading brand. This percentile signifies a substantial market share and strong customer preference compared to its peers like Slug & Lettuce, Heavenly Desserts, and others.
Customer Satisfaction reflects brand perception. Tracking changes informs operational improvements and marketing strategies to boost loyalty.
Pepe's overall customer satisfaction is 73%, a 4.1 percentage point decrease year-over-year. Satisfaction varies by location: Scotland leads at 82% (up 5.7pp), while Wales lags at 62% (down 19pp), indicating regional differences in customer experience.
Average Check indicates customer spending habits and revenue potential, guiding pricing and promotional strategies for profitability.
Pepe's average check is £17.9, a 1.4% decrease year-over-year. Wales has the highest average check at £20.3, while England has the lowest at £17.2, pointing to regional variations in spending habits.
Outlet count reveals market reach and expansion success. Tracking locations informs strategic decisions for growth and competitive positioning.
Pepe's has 171 outlets in England, 33 in Scotland, 10 in Wales, and 2 in Northern Ireland. The concentration in England indicates a strong presence there, while other regions offer expansion opportunities.
Competitor analysis identifies key rivals and customer preferences, informing strategies to differentiate and gain market share.
Pepe's top competitors based on customer cross-visitation are McDonald's (9.15%), KFC (7.16%), and German Doner Kebab (3.40%). This indicates a significant overlap in customer base with these quick-service restaurants.
Traffic Workload reveals peak hours, optimizing staffing and resource allocation for customer satisfaction and operational efficiency.
Pepe's experiences peak traffic between 11:00 and 22:00, with the highest workload around 19:00 (63.03%). Minimal traffic occurs between 0:00 and 10:00, highlighting distinct peak and off-peak hours.
Understanding consumer segments by Gender and Generation informs targeted marketing and positioning, enhancing engagement and loyalty.
Pepe's consumer base shows a high affinity index among Women (67% - The value is not a percentage of users) and Gen Y (149% - The value is not a percentage of users), suggesting these groups are significantly overrepresented. Men's affinity is 122% (The value is not a percentage of users) , while Gen X and Gen Z are underrepresented at 47% and 78% (The value is not a percentage of users), respectively.