Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the United Kingdom and how they change over time
See what factors influence McDonald's performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the United Kingdom
An analysis of McDonald's' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in the UK holds a leading market performance percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive position with high customer preference, relative to peers like KFC, JD Wetherspoon, Miller & Carter, Dishoom, Popeyes Louisiana Chicken, and Turtle Bay, all within the same percentile range.
Customer satisfaction reflects brand perception, influencing loyalty and revenue. Tracking CSAT helps identify areas for improvement and strategic advantages.
McDonald's overall customer satisfaction in the UK is 44%, a 0.4pp increase year-over-year. Satisfaction varies by region: Wales and Scotland show 45% satisfaction with growth, while England reports 44%. Northern Ireland lags at 43% with a decrease. This highlights regional differences influencing overall CSAT.
Average check reveals customer spending habits. Monitoring changes informs pricing and promotional strategies to optimize revenue per transaction.
McDonald's average check in the UK is £12.60, up 5% year-over-year. Northern Ireland leads at £13.80, followed by Scotland (£13.00), Wales (£12.90), and England (£12.50). The increase suggests successful pricing strategies or shifts in customer order patterns.
Outlet count indicates market reach and brand presence. Expansion strategies and regional distribution impact accessibility and market share.
McDonald's has 1.2K outlets in England, 116 in Scotland, 76 in Wales, and 34 in Northern Ireland. England dominates outlet presence, highlighting regional expansion focus and market penetration strategies across the UK.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation informs strategies to enhance loyalty and attract new customers.
McDonald's customers in the UK also frequently visit JD Wetherspoon (10.13%), KFC (8.00%), Costa Coffee (4.75%), Starbucks (4.23%), and Burger King (3.55%). These brands represent key competitors with shared customer base, informing marketing and competitive strategies.
Traffic workload reveals peak hours and operational demands. Efficient staffing and resource allocation during high-traffic times enhance customer experience.
McDonald's traffic peaks between 12:00 and 13:00 (70.18%-71.75%) and remains high from 11:00 to 17:00 (61.48%-63.58%), declining overnight. This data informs staffing, inventory, and promotional strategies aligned with hourly traffic patterns.
Understanding consumer segments is crucial for targeted marketing. Gender and generational insights help tailor campaigns for higher engagement and ROI.
McDonald's customer base has high affinity among women (index 67) and men (index 122), showing different levels of engagement. The generational mix reveals strong affinity among Gen X (index 118), average affinity for Gen Y (index 89), and lower affinity for Gen Z (index 78).