Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the United Kingdom and how they change over time
See what factors influence KFC performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the United Kingdom
An analysis of KFC' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength, reflecting customer preference and competitive positioning in the cafe & restaurant industry.
KFC's market performance is at the 99th percentile, indicating a leading position. This highlights strong customer preference and competitive edge. KFC outperforms peers like JD Wetherspoon, McDonald's, Miller & Carter, Dishoom, Popeyes, and Turtle Bay.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand advocacy in the competitive restaurant sector.
KFC's overall CSAT is 77%, a significant 24.5 percentage point increase year-over-year. Wales shows the highest CSAT at 84%, while Northern Ireland reports 50%. Overall customer satisfaction has increased from April to June 2025.
Average check reflects spending per customer, vital for revenue insights and understanding pricing effectiveness in the cafe & restaurant market.
The overall average check for KFC is £16.7, a 1.5% increase year-over-year. Northern Ireland has the highest average check at £21.2. The average check decreased from April to June 2025.
Outlet count indicates market reach, showing brand presence and accessibility across different regions in the Cafe & Restaurants industry.
KFC has 852 outlets in England, demonstrating its largest presence there. Scotland has 60, Wales 45, and Northern Ireland 32 outlets. England contains the vast majority of all KFC outlets in the UK.
Identifying top competitors via cross-visitation reveals direct rivals and shared customer bases, crucial for strategic positioning.
McDonald's is KFC's top competitor with a 22.60% cross-visitation rate. Other competitors include JD Wetherspoon (6.09%), Burger King (4.39%), Costa Coffee (3.72%), and Starbucks (3.08%).
Analyzing traffic workload by hour reveals peak times, enabling optimized staffing and resource allocation for enhanced customer experience.
KFC's peak traffic workload occurs between 10:00 AM and 8:00 PM, especially between 12:00 PM and 6:00 PM. The highest traffic workload is at 6:00 PM, while the lowest is between 1:00 AM and 7:00 AM.
Analyzing consumer segments by gender and generation informs targeted marketing, improving engagement and brand resonance among specific groups.
Women show an affinity of 75, while men show 117. Gen X has an affinity of 95, Gen Y 106, and Gen Z 95. Men and Gen Y are over-represented in comparison to general population, while women, Gen X and Gen Z are under-represented.