Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pizza Express is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pizza Express performance in the United Kingdom and how they change over time
See what factors influence Pizza Express performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Pizza Express' competitors in the United Kingdom
An analysis of Pizza Express' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pizza Express holds a leading market performance percentile of 99 in the United Kingdom's Cafe & Restaurants industry. This high percentile indicates a strong market presence and preference compared to its performance peers like Chopstix, Subway, Domino's Pizza, Slug & Lettuce, Nando's and Pepe's, which also score 99.
Customer satisfaction reflects brand perception and loyalty, crucial for repeat business and positive word-of-mouth, impacting revenue and growth.
Pizza Express boasts an overall customer satisfaction of 84%, marking a 4.6 percentage point increase year-over-year. Satisfaction varies by location, with Scotland leading at 85% and Northern Ireland lagging at 63%. Customer satisfaction showed peaks in May 2025 at 85.09%.
Average check reveals customer spending habits, vital for revenue forecasting and menu optimization to enhance profitability.
The overall average check for Pizza Express is £29.80, which is down by 4% compared to the previous year. Wales shows the highest average check at £35.40, while Northern Ireland has the lowest at £21.80. Average check in May 2025 was £29.30.
Outlet count indicates market reach and brand accessibility, influencing customer convenience and potential revenue streams across regions.
Pizza Express has 315 outlets in England, 14 in Scotland, 6 in Wales, and 4 in Northern Ireland. The distribution of outlets highlights England as the primary market for Pizza Express within the United Kingdom.
Analyzing competitors identifies market threats and opportunities, enabling strategic positioning and competitive advantage.
McDonald's (7.70%), JD Wetherspoon (4.57%), Starbucks (2.96%), Costa Coffee (2.96%), and Nando's (2.73%) are the top competitors of Pizza Express, based on cross-visitation data. This indicates these brands are frequently visited by Pizza Express customers.
Traffic workload analysis helps optimize staffing and resource allocation, ensuring efficient service and maximizing revenue during peak hours.
Pizza Express experiences peak traffic workload between 17:00 and 19:00, reaching a high of 59.73% at 18:00. Traffic is minimal before 11:00 and after 22:00. The numbers represents the share of the total brand traffic.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographics.
Women (108 index) and Gen X (112 index) show high affinity towards Pizza Express. Men (95 index), Gen Y (99 index) and Gen Z (97 index) are under-indexed. An affinity index above 100 suggests stronger engagement than average, guiding tailored strategies.