Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Smoothie King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Smoothie King performance in the United States and how they change over time
See what factors influence Smoothie King performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Smoothie King' competitors in the United States
An analysis of Smoothie King' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference within the cafe & restaurant industry.
Smoothie King's MARKET PERFORMANCE is at the 99th percentile, indicating a leading position. This signifies strong market presence and customer preference compared to competitors. Peers in the same percentile include KPOT Korean BBQ & Hot Pot, Carrabba's Italian Grill, P.F. Chang's, Dutch Bros Coffee, The Cheesecake Factory, and BJ's.
Customer satisfaction scores reflect brand perception and loyalty, crucial for sustainable growth and positive word-of-mouth referrals.
Smoothie King's overall customer satisfaction (CSAT) is 84%, a 7.5 percentage point increase year-over-year. West Virginia shows the highest CSAT at 100%, a 45.5 percentage point growth. Kansas shows a slight decrease in CSAT (-1.7pp). The CSAT trend shows an increase from April to June 2025, peaking at 86.94%.
Average check value indicates customer spending habits and pricing effectiveness, directly influencing revenue generation and profitability.
Smoothie King's overall average check is $11.50, a 1.9% increase year-over-year. Nebraska has the highest average check at $15.80. The average check fluctuated slightly between April and June 2025, ranging from $11.35 to $11.54.
Outlet count signifies brand reach and market penetration, impacting accessibility and overall revenue potential across different regions.
Smoothie King has the most outlets in Texas (292), followed by Florida (133), Georgia (113), and Louisiana (108). Illinois has 55 outlets. Outlet distribution highlights key market concentrations for Smoothie King.
Competitor analysis identifies primary rivals and cross-visitation patterns, informing competitive strategies and customer retention efforts.
McDonald's (6.53%) is the most frequently cross-visited brand by Smoothie King customers, followed by Chick-fil-A (4.58%), Starbucks (3.94%), Chipotle Mexican Grill (3.60%), and Taco Bell (3.51%). This suggests potential overlap in customer base and preferences.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and maximizing customer throughput.
Smoothie King experiences peak traffic workload between 7 AM and 8 PM, with the highest workload around noon (58.83%-58.89%). Traffic is minimal during the early morning hours, suggesting adjustments to operational hours or staffing may be beneficial.
Understanding consumer demographics enables targeted marketing, tailoring products and messaging to resonate with specific groups for increased engagement.
Women (114 affinity index) and Gen Z (125 affinity index) show high affinity towards Smoothie King. Gen Y also exhibit high affinity (116), whereas Gen X shows lower affinity (80). Men are under-indexed (88). These insights are valuable for targeted marketing efforts.