Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
P.F. Chang's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence P.F. Chang's performance in the United States and how they change over time
See what factors influence P.F. Chang's performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of P.F. Chang's' competitors in the United States
An analysis of P.F. Chang's' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the cafe & restaurant industry.
P.F. Chang's, with a market performance percentile of 99, is a leading brand. This means it outperforms most competitors in attracting customer traffic. Performance peers include The Cheesecake Factory, KPOT Korean BBQ & Hot Pot, Jersey Mike's Subs, Smoothie King, Rainforest Cafe, and Carrabba's Italian Grill.
Customer satisfaction is a key indicator of brand perception, impacting loyalty and future revenue. Monitoring CSAT helps identify areas for improvement.
P.F. Chang's overall customer satisfaction is 81%, a decrease of 4.6 percentage points year-over-year. Kansas leads in CSAT at 94% with 8pp growth, while Maryland is at 93% with 10pp growth. Utah at 92%, Nebraska at 91%, and Arkansas at 88% also show high customer satisfaction, signalling strong regional performance.
Average check reveals customer spending habits, reflecting menu pricing strategy effectiveness and customers' financial perception of the brand.
P.F. Chang's average check is $40, a decrease of 2.5% year-over-year. California has the highest average check at $49.2 USD. Iowa's average check is $46 USD, New Jersey's is $45.5 USD, Massachusetts' is $43.8 USD, and Oregon's is $43.6 USD. The decline suggests a need to evaluate pricing strategies or perceived value.
Outlet count indicates brand reach and expansion. Tracking outlet distribution helps assess market coverage and growth opportunities.
P.F. Chang's has the highest number of outlets in Texas (26), followed by California (25) and Florida (23). New Jersey, Michigan, and Arizona each have 9 outlets, while Colorado and Ohio each have 8. North Carolina and Pennsylvania both have 7 outlets, indicating varied regional presence.
Analyzing competitors informs strategic positioning. Identifying brands frequented by your customers reveals opportunities for differentiation and market share gains.
The top competitors of P.F. Chang's, based on cross-visitation, are McDonald's (8.18%), Starbucks (4.00%), Chick-fil-A (4.00%), The Cheesecake Factory (3.31%), and Wendy's (3.14%). This indicates that P.F. Chang's customers also frequently visit fast-food and casual dining establishments.
Understanding traffic workload distribution enables efficient resource allocation, staffing optimization, and targeted marketing during peak hours to improve customer experience.
P.F. Chang's experiences peak traffic workload between 4 PM and 7 PM, with the highest workload at 6 PM (59.98). Traffic starts to increase at 11 AM (31.02), then gradually builds from 12 PM (41.33), and reaches its peak in the evening.
Analyzing consumer segments allows targeted marketing and positioning. Affinity insights by gender and generation help tailor campaigns to specific consumer groups.
Women show a higher affinity (108) towards P.F. Chang's compared to men (93). Gen X has an affinity index of 110, indicating they are strongly represented. Gen Y is at 94, and Gen Z has an affinity index of 89, meaning they are under-indexed compared to Gen X and women.