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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Rebel Wings is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Rebel Wings performance in the Mexico and how they change over time
See what factors influence Rebel Wings performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Rebel Wings' competitors in the Mexico
An analysis of Rebel Wings' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference, showing its competitive standing within the cafe and restaurant industry.
Rebel Wings, with a market performance percentile of 99 in Mexico's Cafe & Restaurants industry, is a leading brand. This position indicates significant market share and strong customer preference relative to competitors like Sonora Prime, Sumo Buffet, Lucky Sushi, Sonora Grill, Chai, and Ginos.
Customer satisfaction is key to brand loyalty and growth, reflecting service quality and customer experience effectiveness.
Rebel Wings boasts an 81% customer satisfaction rate, up 17.5 percentage points year-over-year. Satisfaction varies by state, with Michoacán at 96%, State of Mexico at 93%, Morelos at 84%, and Querétaro at 46%. Recent CSAT scores have risen from 72.85 in April to 86.70 in June.
Average check indicates customer spending habits and pricing strategy effectiveness, crucial for revenue optimization.
Rebel Wings' overall average check is 328.9 MXN, a slight decrease of 0.4% year-over-year. By state, Michoacán has the highest average check at 424.3 MXN, followed by the State of Mexico at 322.7 MXN, Querétaro at 303.4 MXN, and Morelos at 286.4 MXN. Average check values have fluctuated from 332.60 MXN in April to 313.67 MXN in June.
Outlet count reflects brand reach and expansion strategy, indicating market presence and growth potential.
Rebel Wings has a varied distribution of outlets across Mexico: Querétaro leads with 14, followed by the State of Mexico with 11. Morelos has 2 outlets, while Puebla, Guanajuato, and Michoacán each have 1, reflecting a focused presence in certain regions.
Understanding competitors helps refine strategies, identify opportunities, and maintain a competitive edge in the market.
Rebel Wings' customers also frequent La Casa de Toño (3.87%), McDonald's (3.6%), Starbucks (3.47%), KFC (3.47%), and Domino's Pizza (3.47%). These are key competitors for Rebel Wings based on customer cross-visitation patterns.
Traffic workload insights optimize staffing and resource allocation, enhancing operational efficiency and customer experience.
Rebel Wings experiences peak traffic between 2 PM and 9 PM, with the highest workload around 8 PM (62.96%). Traffic is significantly lower during early morning hours, indicating a need for staffing adjustments based on hourly demand.
Consumer segment analysis tailors marketing and positioning, maximizing engagement and brand resonance with key demographics.
Rebel Wings' customer base has a high affinity for women (94) and men (104) and are highly over-indexed for Gen Y (176). This suggests focused marketing efforts towards these groups could be highly effective.