Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Mexico and how they change over time
See what factors influence McDonald's performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Mexico
An analysis of McDonald's' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Mexico holds a leading market position with a performance percentile of 99, placing it in the top 1% of brands. This indicates very high customer preference compared to peers like Carl's Jr., KFC, Starbucks, Little Caesars Pizza, Domino's Pizza, and VIPS, all of whom share a similar high percentile.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, impacting loyalty, word-of-mouth, and long-term business success.
McDonald's overall CSAT in Mexico is 55%, a 1.4 percentage point increase year-over-year. Satisfaction varies across states, with Jalisco and Zacatecas showing high CSAT (89% and 88%, respectively), while Tabasco shows a decrease (-7.5pp). Recent CSAT data shows fluctuations between approximately 52% and 57% from April to June 2025.
Average check reveals how much customers spend per visit, crucial for revenue analysis and informing pricing or promotional strategies.
The average check for McDonald's in Mexico is 198.6 MXN, a 1.7% increase year-over-year. Aguascalientes has the highest average check (230 MXN). The average check experienced a rising trend, from approximately 196.95 MXN to 201.05 MXN between April and June 2025.
Outlet count indicates brand reach and market penetration, vital for assessing expansion and geographic performance.
McDonald's has varying outlet counts across Mexican states. The State of Mexico leads with 63 outlets, followed by Quintana Roo (28), Nuevo León (24), and Guanajuato (23). Jalisco has 22 outlets.
Understanding key competitors and customer cross-visitation informs competitive strategies and market positioning.
The top competitors for McDonald's in Mexico, based on customer cross-visitation, are Little Caesars Pizza (8.43%), Starbucks (7.13%), KFC (6.30%), Carl's Jr. (5.60%), and VIPS (4.90%). This indicates shared customer interests between these brands.
Traffic workload analysis helps optimize staffing, predict demand, and improve customer experience during peak hours.
McDonald's in Mexico experiences peak traffic workload between 12:00 PM and 7:00 PM, with the highest workload at 4:00 PM (68.10). Traffic is significantly lower during early morning hours, reaching its lowest at 4:00 AM (0.39).
Analyzing consumer segments by gender and generation helps tailor marketing and product strategies for better engagement.
McDonald's in Mexico shows a higher affinity among women (81%) than men (113%). Gen Y (104%) shows high affinity, while Gen X (77%) and Gen Z (82%) are under-indexed. These values indicate how strongly each segment is represented relative to the average consumer.