Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Starbucks performance in the Mexico and how they change over time
See what factors influence Starbucks performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Starbucks' competitors in the Mexico
An analysis of Starbucks' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Starbucks in Mexico has a market performance percentile of 99, which is a leading position. This indicates that Starbucks captures a significantly higher proportion of customer traffic compared to peers like Carl's Jr., Domino's Pizza, McDonald's, VIPS, KFC, and Taquería Orinoco.
Customer satisfaction reflects loyalty. High satisfaction scores indicate a strong connection, directly influencing repeat business and positive recommendations.
Starbucks' overall customer satisfaction in Mexico is 53%, a decrease of 1.9 percentage points year-over-year. Satisfaction varies by state, with Tlaxcala at 87% and Chiapas at 83%. Sonora and Guerrero show a decrease, with 76% each.
Average check tracks spending per customer. A higher average check indicates successful upselling or premium offerings, driving revenue growth.
The overall average check for Starbucks in Mexico is 188.7 MXN, showing a 7% increase year-over-year. Baja California Sur has the highest average check at 296.7 MXN. Oaxaca, Morelos, Tabasco, and Tamaulipas all have lower average checks.
Outlet count indicates brand reach. More outlets typically translate to greater market presence, accessibility, and potential revenue streams.
Starbucks has 91 outlets in the State of Mexico, the most in the country. Nuevo León has 69 outlets, followed by Jalisco with 65. Quintana Roo has 41 outlets, and Guanajuato has 38.
Understanding top competitors and cross-visitation unveils direct competition, helping refine marketing to attract customers from competing brands.
McDonald's is the most frequently visited competitor by Starbucks customers (6.32% cross-visitation). Little Caesars Pizza (5.97%), Carl's Jr. (5.86%), VIPS (4.94%), and KFC (4.48%) are also popular among Starbucks patrons.
Traffic workload analysis reveals peak operational times, enabling efficient staffing and resource allocation for improved customer service.
Starbucks in Mexico experiences peak traffic workload between 17:00 and 19:00, with 61.01% and 61.94% respectively. The lowest traffic workload occurs between 1:00 and 3:00.
Gender and generation preferences guide product and marketing strategies, enhancing brand affinity and targeted engagement for improved ROI.
Women are over-represented among Starbucks consumers (93 affinity index). Men (105) are also represented, and there is high affinity for Gen X (123) and Gen Y (89). Gen Z demonstrates affinity of 80.