Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Mexico and how they change over time
See what factors influence KFC performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Mexico
An analysis of KFC' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share reveals competitive strength and customer preference, indicating brand dominance or areas for strategic improvement.
KFC holds a leading position in Mexico's Cafe & Restaurants industry with a market performance percentile of 99, placing it in the top 1% of brands. This indicates high customer preference and competitive strength. Performance peers include Little Caesars Pizza, McDonald's, Carl's Jr., Starbucks, Domino's Pizza, and VIPS, all within the same leading percentile range.
CSAT reflects customer happiness, impacting loyalty, reputation, and revenue. Higher CSAT scores often correlate with increased customer retention.
KFC's overall customer satisfaction (CSAT) in Mexico is 42%, a 2.4 percentage point increase year-over-year. State-level CSAT varies, with Zacatecas at 76% and Chihuahua showing the most growth at 46.2 percentage points. Recent monthly CSAT data indicates fluctuations, peaking at 45.41% in May 2025.
Average check reveals spending habits and pricing effectiveness, crucial for revenue optimization and strategic menu adjustments.
The overall average check for KFC in Mexico is 255.10 MXN, a decrease of 2.4% year-over-year. Tlaxcala has the highest average check at 332.40 MXN, while Baja California's is 279.00 MXN. Recent data shows a slight decline in average check from April (263.32 MXN) to June (249.65 MXN) 2025.
Outlet count indicates market penetration and brand accessibility, reflecting expansion strategy and potential revenue reach.
KFC has the most outlets in the State of Mexico and Nuevo León, each with 71 outlets. Jalisco follows with 39 outlets, and Chihuahua has 30. This distribution reveals KFC's strategic focus on key regions within Mexico.
Understanding competitors reveals market dynamics, informing strategies for differentiation and customer acquisition.
The top competitors for KFC in Mexico, based on cross-visitation, are Little Caesars Pizza (9.19%), McDonald's (6.19%), Carl's Jr. (5.56%), Starbucks (4.97%), and Domino's Pizza (4.54%). This indicates that customers who visit KFC also frequently visit these brands.
Traffic workload insights optimize staffing, promotions, and resource allocation, enhancing operational efficiency and customer experience.
KFC's peak traffic workload in Mexico occurs between 14:00 and 16:00 (2:00 PM - 4:00 PM), reaching 61.60-67.12. Traffic starts increasing significantly around 10:00 AM, peaking in the afternoon, and decreasing sharply after 21:00 (9:00 PM).
Consumer segment analysis enables targeted marketing by understanding demographic preferences and tailoring strategies for engagement.
KFC's consumer base in Mexico shows a higher affinity towards women (78) and an over-representation of men (114). Gen X exhibits the highest affinity (115), while Gen Y (92) and Gen Z (66) are under-indexed, suggesting a need for targeted engagement strategies.