Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Parlor Doughnuts is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Parlor Doughnuts performance in the United States and how they change over time
See what factors influence Parlor Doughnuts performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Parlor Doughnuts' competitors in the United States
An analysis of Parlor Doughnuts' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Parlor Doughnuts' market performance is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry in the United States. This high percentile shows strong customer preference and market dominance compared to peers like Earls Kitchen + Bar, The Original Pancake House, Flanigan's Seafood Bar and Grill, Don Julio Mexican Kitchen, National House of Pancakes and Margaritaville, who share the same range.
Customer satisfaction is crucial as it directly impacts brand loyalty, repeat business, and positive word-of-mouth, driving revenue growth.
Parlor Doughnuts has an overall customer satisfaction of 87%, a 2.2 percentage point increase year-over-year. Alabama shows the highest CSAT at 97%, followed by Texas at 92%. This demonstrates generally strong customer approval across different states, indicating effective service and product quality.
Average check is a key revenue indicator, reflecting customer spending per visit and helping optimize pricing strategies.
Parlor Doughnuts' overall average check is $11.80, a 0.7% decrease year-over-year. Illinois has the highest average check at $13.20. This slight decrease should be investigated as a trend, but is still within a good range.
The number of outlets indicates brand reach and expansion, reflecting growth strategy and market penetration across different regions.
Parlor Doughnuts has 14 outlets in Indiana, the highest number in any state, followed by Florida with 13 outlets. This distribution indicates Indiana as a key market, whereas other states offer growth opportunities for expansion. States like Alabama and Illinois have the lowest amount of outlets.
Identifying main competitors helps in benchmarking performance, understanding market dynamics, and formulating strategies to gain competitive advantage.
Parlor Doughnuts' top competitors based on cross-visitation are McDonald's (7.03%), Taco Bell (4.53%), Chick-fil-A (4.40%), Starbucks (4.27%), and Cracker Barrel Old Country Store (3.41%). This suggests that customers who visit Parlor Doughnuts also frequent these major fast-food and restaurant chains.
Understanding traffic workload by hours helps optimize staffing, manage resources, and enhance customer experience during peak times.
Parlor Doughnuts experiences peak traffic between 9 AM and 12 PM, with the highest workload at 10 AM (61.98%). Traffic gradually decreases in the afternoon, with minimal activity in the early morning hours. Staffing and resource allocation can be optimized according to those hours.
Analyzing consumer segments by gender and generation enables targeted marketing and positioning strategies for enhanced customer engagement.
Parlor Doughnuts' customer base shows a high affinity towards women (index of 111) and men are slightly under-indexed (index of 90) This suggests that Gen X (108) and Gen Z (108) show a high affinity towards the brand. Gen Y is under-indexed (index of 95).