Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Margaritaville is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Margaritaville performance in the United States and how they change over time
See what factors influence Margaritaville performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Margaritaville' competitors in the United States
An analysis of Margaritaville' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, reflecting competitive strength and customer preference in the industry.
Margaritaville's market performance is at the 99th percentile, marking a leading position in the Cafe & Restaurants industry in the United States. This reveals a strong market presence and high customer preference compared to peers. Competitors like Beef'O'Brady's, Flanigan's Seafood Bar and Grill, Kingdom Sushi, Earls Kitchen + Bar, Parlor Doughnuts and Maple Street Biscuit Company share a similar percentile.
Customer satisfaction (CSAT) is critical for brand loyalty, repurchase rates, and positive word-of-mouth, impacting long-term profitability.
Margaritaville's overall CSAT is 63%, a decrease of 1.3 percentage points year-over-year. CSAT varies by state, with Georgia showing the highest at 82% (up 34.2pp) and Tennessee at 69% (down 2.2pp). The trend indicates a slight decline in overall customer sentiment despite positive growth in specific locations. Locations like Georgia, Texas and Illinois are having a higher customer satisfaction.
Average check reflects customer spending per visit, directly influencing revenue. Monitoring changes informs pricing and promotional strategies.
Margaritaville's average check is $39.40, down 5.5% year-over-year. New Jersey has the highest average check ($51.60), while other states vary. This decrease suggests customers are spending less per visit, which might require a review of menu pricing or promotional strategies to encourage higher spending.
Number of outlets indicates brand reach and market penetration, influencing brand visibility and customer accessibility.
Margaritaville has a diverse outlet presence across the United States, with Florida having the most outlets (6). Tennessee has 2, and several other states including South Carolina, Texas, Ohio, New Jersey, Oklahoma, Minnesota, Georgia and Illinois each have 1. The distribution indicates a concentrated presence in Florida, with a broader, yet limited, reach in other states.
Identifying key competitors via cross-visitation patterns allows strategic benchmarking and informs competitive positioning and marketing efforts.
The top competitors for Margaritaville, based on customer cross-visitation, are McDonald's (7.66%), Cracker Barrel Old Country Store (4.13%), Waffle House (4.05%), Wendy's (3.83%), and Taco Bell (3.53%). This shows Margaritaville customers also frequent fast-food and family dining establishments, implying a need to monitor promotions and offerings from these brands.
Understanding traffic workload by hour helps optimize staffing, manage inventory, and improve customer experience during peak times.
Margaritaville experiences peak traffic workload between 11:00 AM and 7:00 PM, with the highest traffic observed between 2:00 PM and 6:00 PM. Traffic is minimal from midnight to 7:00 AM. Staffing and resource allocation should be maximized during peak hours to ensure efficient service and customer satisfaction.
Analyzing consumer segments by gender and generation enables targeted marketing, customized offers, and improved brand resonance with key demographics.
Margaritaville's customer base shows that women are overrepresented (106 affinity index), while men are underrepresented (95 affinity index). Gen X is overrepresented (120 affinity index), while Gen Y is underrepresented (88 affinity index), and Gen Z is overrepresented (114 affinity index). This reveals opportunities for targeted marketing strategies aimed at attracting more Gen Y and male customers.