Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Original Pancake House is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence The Original Pancake House performance in the United States and how they change over time
See what factors influence The Original Pancake House performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of The Original Pancake House' competitors in the United States
An analysis of The Original Pancake House' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's share of foot traffic, reflecting its competitive strength and customer preference in the industry.
The Original Pancake House is in the top 1% of Cafe & Restaurants in the United States, indicating a leading market position. This high percentile signifies a strong brand presence and customer loyalty compared to peers like Don Julio Mexican Kitchen, Parlor Doughnuts, National House of Pancakes, Earls Kitchen + Bar, The Breakfast Club, and Flanigan's Seafood Bar and Grill, all positioned within the same percentile range.
Customer satisfaction (CSAT) is crucial for gauging customer loyalty and identifying areas for service improvement, directly impacting revenue and brand reputation.
The Original Pancake House has an overall CSAT of 87%, a 7.9 percentage point increase year-over-year. Customer satisfaction varies by state, with North Carolina showing the highest CSAT (96%) and largest growth (21.2pp). This signifies strong positive customer experiences, particularly in North and South Carolina, Utah, New Jersey and Texas, contributing to overall brand strength.
Average check reflects customer spending per visit, crucial for assessing pricing strategy effectiveness and overall revenue generation.
The Original Pancake House has an overall average check of $22.70, a 4.1% decrease year-over-year. Average check varies by state, with Missouri having the highest average check ($30.40). This data indicates potential shifts in customer spending habits or menu item preferences requiring further examination.
The number of outlets indicates brand reach and market presence, directly impacting accessibility and potential customer base.
The Original Pancake House has the highest number of outlets in California (11), followed by Washington (9) and Illinois (7). The concentration of outlets in these states suggests strategic regional focus, with California representing the brand's strongest physical presence. Limited number of outlets means limited brand reach.
Identifying top competitors by cross-visitation reveals direct rivals and opportunities for differentiation and competitive advantage.
The top competitors for The Original Pancake House based on customer cross-visitation are McDonald's (9.10%), Starbucks (5.35%), Chick-fil-A (3.97%), Wendy's (3.42%), and Chipotle Mexican Grill (3.14%). This indicates that customers who visit The Original Pancake House also frequently visit these fast-food and coffee chains, highlighting the need to understand their offerings and customer preferences.
Understanding traffic workload by hour helps optimize staffing and resource allocation to meet customer demand effectively.
The peak traffic workload for The Original Pancake House occurs between 9 AM and 12 PM, with the highest traffic at 10 AM (59.89%). Traffic is minimal in the early morning and late afternoon/evening hours. This information is useful for staffing, marketing, and resource allocation to match peak demand.
Analyzing consumer segments by gender and generation allows targeted marketing and product strategies, enhancing customer engagement and brand affinity.
Consumers of The Original Pancake House shows affinity towards Women, with a high affinity index (98), and Men (102). Generationally, the brand has high affinity towards Gen X (109), followed by Gen Y (90) and Gen Z (96). This affinity data informs targeted marketing and positioning strategies for these key demographic groups.