Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Starbucks performance in the Malaysia and how they change over time
See what factors influence Starbucks performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Starbucks' competitors in the Malaysia
An analysis of Starbucks' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Starbucks is a leading brand in Malaysia's Cafe & Restaurants industry with a market performance percentile of 99. This indicates a dominant position. Performance peers share the same rank, including 探鱼烤鱼 - TANYU, Polperro Steak House, CHAGEE, Daily Coffee, GO Noodle House, and KLCG Confectionery & Bakery, Jalan Ampang.
Customer satisfaction reflects brand loyalty and service quality, directly impacting revenue and long-term growth.
Starbucks in Malaysia shows strong customer satisfaction. Overall CSAT is 65%, a 6.9 percentage point increase year-over-year. Negeri Sembilan has the highest CSAT at 92%, with a 43.2 percentage point growth. Customer satisfaction increased from 64.77% to 66.20% between April and June 2025.
Average check reveals spending habits, helping to optimize pricing strategies and understand customer purchase power.
The average check for Starbucks in Malaysia is 29.6 MYR, a slight decrease of 0.3% year-over-year. Kedah has the highest average check at 34.1 MYR. Average check decreased from 30.06 MYR to 29.91 MYR between April and June 2025.
Outlet count reflects market reach and brand presence, indicating expansion and accessibility to customers.
Starbucks in Malaysia has a significant presence, with Selangor having the most outlets at 99, followed by Kuala Lumpur with 79. Johor has 35 outlets, and Penang has 31, showing varying distribution across states.
Identifying competitors helps refine strategies, understand market share dynamics, and improve customer retention.
The top competitors for Starbucks in Malaysia, based on cross-visitation, are McDonald's (13.79%), KFC (8.02%), ZUS Coffee (5.77%), The Coffee Bean & Tea Leaf (5.29%), and Pizza Hut (2.57%). These brands are frequently visited by Starbucks customers.
Traffic workload reveals peak hours, aiding in staffing and resource allocation for optimal service and efficiency.
Starbucks in Malaysia experiences peak traffic between 11 AM and 7 PM, with the highest workload at 2 PM (59.13%). Traffic is significantly lower during early morning hours, indicating when staffing could be reduced.
Consumer segments are important because helps in targeted marketing and positioning strategies, enabling personalized campaigns.
Starbucks customers in Malaysia show a higher affinity towards women (78%) and Gen X (177%). Men are at 116%. Gen Y at 94%. Gen Z is at 72%. Indicates higher engagement from Women and Gen X.