Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
First Watch is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence First Watch performance in the United States and how they change over time
See what factors influence First Watch performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of First Watch' competitors in the United States
An analysis of First Watch' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Shows brand’s share of foot traffic, revealing competitive strength and customer preference in the cafe & restaurant industry.
First Watch is a leading brand with a market performance percentile of 99 in the Cafe & Restaurants industry in the United States. This position means the brand has a higher market standing compared to its peers like Fogo de Chão Brazilian Steakhouse, Olive Garden Italian Restaurant, Red Robin Gourmet Burgers and Brews, Dairy Queen, Sonic Drive-In, and Little Caesars Pizza, which share the same percentile range.
Customer satisfaction is crucial as it reflects customer loyalty, impacts brand reputation, and drives business growth through repeat purchases.
Customer satisfaction for First Watch is strong, with an overall CSAT of 85%, a 3.1 percentage point increase year-over-year. West Virginia shows the highest CSAT at 94%, while Oklahoma shows the highest growth with a 15 percentage point increase. Utah experienced a decrease of 5.4 percentage points.
Average check indicates the amount customers spend per visit, influencing revenue and profitability for First Watch locations.
The overall average check for First Watch is $24.2, up 6.8% year-over-year. Maryland has the highest average check at $27.00. The average check experienced a slight decline from $24.41 in April to $23.99 in June.
Outlet count reflects brand reach and expansion, directly impacting market presence and revenue potential in the United States.
First Watch has 134 outlets in Florida, the most in the United States, followed by Texas with 68 outlets. Other states with a significant number of outlets include Ohio (44), Arizona (35), and North Carolina (35).
Analyzing competitors helps First Watch understand market dynamics, customer preferences, and competitive threats in United States.
McDonald's is the most cross-visited brand by First Watch customers (7.13%), followed by Chick-fil-A (4.49%), Starbucks (4.37%), Cracker Barrel Old Country Store (3.01%), and Texas Roadhouse (2.88%).
Traffic workload shows peak hours, enabling optimal staffing and resource allocation for customer satisfaction and efficiency.
Traffic workload for First Watch peaks between 10:00 AM and 12:00 PM, with the highest traffic at 11:00 AM (61.69%). Traffic is minimal before 7:00 AM and after 2:00 PM.
Analyzing consumer segments informs targeted marketing, improving brand relevance and customer engagement for First Watch brand.
Women are overrepresented among First Watch customers (103 index), while men are underrepresented (97 index). Gen X exhibits high affinity (122 index). Gen Y and Gen Z are underrepresented with an affinity index of 84 each.