Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Benihana is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Benihana performance in the United States and how they change over time
See what factors influence Benihana performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Benihana' competitors in the United States
An analysis of Benihana' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Benihana's market performance is at the 99th percentile, which indicates a leading position in the Cafe & Restaurants industry in the United States. This high percentile demonstrates a strong market presence and brand preference compared to its peers like Carl's Jr., Zaxbys, Papa Murphy's, Ruby Tuesday, Firehouse Subs and Tropical Smoothie Cafe.
Customer satisfaction reflects brand perception. High CSAT scores boost loyalty, influencing repeat visits and positive word-of-mouth, vital for sustained growth.
Benihana's overall customer satisfaction (CSAT) is 79%, which has increased by 5.2 percentage points year-over-year. Select states exhibit high CSAT, such as Arizona and Alaska, both reporting 87%. This suggests a positive customer experience trend overall, with significant regional variations that should be further investigated to identify best practices and areas for improvement.
Average check is the average money spent per customer. Tracking it helps assess pricing strategy effectiveness and customer spending habits, crucial for revenue management.
Benihana's overall average check is $65.80, representing a 1.3% increase year-over-year. Wisconsin has the highest average check at $79.70. The increase shows customers are spending slightly more, potentially due to menu updates or increased prices. Regional variations may indicate differences in local economies or menu preferences.
Outlet count indicates brand reach and expansion. Monitoring outlets helps gauge market penetration and growth strategy effectiveness in capturing market share.
Benihana has the most outlets in California (17), followed by Florida (13) and Texas (11). The distribution of outlets across states shows strategic focus on specific regions. The data reflect where Benihana has invested in physical presence, impacting accessibility and brand visibility.
Competitor analysis reveals top brands frequented by your customers. It highlights direct competition and helps refine strategies to enhance customer retention.
The top competitors frequented by Benihana's customers include McDonald's (6.90%), Starbucks (4.18%), Chick-fil-A (3.87%), Taco Bell (2.52%), and IHOP (2.48%). This indicates a significant overlap in customer preferences with fast-food chains, suggesting that Benihana's customers also seek quick and convenient dining options.
Traffic workload by hour shows peak business times. This data helps optimize staffing, promotions, and resource allocation to meet customer demand efficiently.
Benihana experiences peak traffic between 17:00 (5 PM) and 20:00 (8 PM), with the highest workload at 19:00 (7 PM), reaching 60.39. Traffic is minimal during early morning hours. This pattern suggests that Benihana is primarily a dinner-oriented restaurant, requiring adequate staffing and resources during the evening peak to provide service.
Understanding consumer segments enables targeted marketing. Tailoring campaigns to specific demographics enhances engagement and maximizes ROI by addressing unique needs.
Benihana's customer base shows a higher affinity towards women (117 index) and Gen Z (114 index). Gen Y also exhibits strong affinity (108 index). Men are under-indexed. This suggests that Benihana is particularly appealing to women and younger generations. Marketing efforts might focus on these demographics to further strengthen brand loyalty and attract new customers within these segments.