Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Firehouse Subs is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Firehouse Subs performance in the United States and how they change over time
See what factors influence Firehouse Subs performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Firehouse Subs' competitors in the United States
An analysis of Firehouse Subs' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share reveals competitive strength and customer preference in the industry. A leading brand has a high percentage of all visits.
Firehouse Subs is a leading brand, securing a 99th percentile market performance. This indicates a strong competitive position. Performance peers include Five Guys, Papa Murphy's, JINYA Ramen Bar, Carl's Jr., Another Broken Egg Cafe, and Benihana.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand advocacy. Higher CSAT scores indicate stronger customer relationships.
Firehouse Subs boasts a 73% overall customer satisfaction, a 9.8 percentage point increase year-over-year. New Mexico leads with 88%, followed by Illinois at 87% and California at 86%. This indicates growing customer approval across key markets.
Average check reflects spending per customer, influencing revenue. Monitoring this KPI helps optimize pricing and identify sales opportunities.
The overall average check for Firehouse Subs is $17.00, reflecting a decrease of 1.6% year-over-year. Alaska has the highest average check at $24.20. This suggests potential pricing or spending variations across regions.
Outlet count indicates brand reach and expansion. Tracking this KPI shows growth and market penetration strategies over time.
Firehouse Subs has 177 outlets in Florida, making it the state with the most locations. Texas follows with 132. This data highlights key geographic markets for the brand's presence and operations.
Competitor analysis reveals market dynamics and customer preferences. Identifying top competitors informs strategic positioning and differentiation efforts.
The top competitors for Firehouse Subs, based on cross-visitation, are McDonald's (15.39%), Chick-fil-A (8.12%), Taco Bell (7.42%), Wendy's (6.46%), and Burger King (6.09%). This reveals direct competition within the fast-food sector.
Traffic workload analysis reveals peak hours and informs staffing. Understanding customer traffic helps optimize resource allocation and service efficiency.
Peak traffic workload for Firehouse Subs occurs between 10:00 AM and 8:00 PM, with the highest workload at 12:00 PM (70.38%). This indicates the busiest hours for customer visits and informs staffing needs.
Understanding consumer segments helps target marketing efforts effectively. Analyzing gender and generation affinities informs tailored messaging and product development.
Women index at 99, Men at 101 indicating that males are slightly over-indexed for Firehouse Subs compared to general population. Gen X exhibits a higher affinity (126), while Gen Y (83) and Gen Z (73) are under-indexed relative to the average consumer.