Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Tropical Smoothie Cafe is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Tropical Smoothie Cafe performance in the United States and how they change over time
See what factors influence Tropical Smoothie Cafe performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Tropical Smoothie Cafe' competitors in the United States
An analysis of Tropical Smoothie Cafe' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's competitive strength and customer preference, crucial for strategic decision-making.
Tropical Smoothie Cafe's MARKET PERFORMANCE is in the top 1% of brands, indicating a leading position in the Cafe & Restaurants industry in the United States. This high percentile signifies strong market share and customer preference compared to competitors. Performance peers within a similar range include 7 Brew Coffee, Ruby Tuesday, STK Steakhouse, Zaxbys Chicken Fingers & Buffalo Wings, Freddy's Frozen Custard & Steakburgers and Benihana.
CSAT reflects customer loyalty and brand perception, influencing repeat business and positive word-of-mouth referrals.
Tropical Smoothie Cafe's overall customer satisfaction (CSAT) is 70%, a 2.8 percentage point increase year-over-year. Kentucky leads with 92% satisfaction, followed by Rhode Island (91%) and Delaware (87%), indicating strong regional performance. Illinois and Louisiana also show high satisfaction levels. This positive trend suggests improvements in service or product quality.
Average check indicates customer spending per visit, vital for revenue forecasting and profitability analysis.
Tropical Smoothie Cafe's overall average check is $14.00, a 2.6% increase year-over-year. New York has the highest average check at $20.20, followed by New Mexico ($19.10) and Wisconsin ($17.80). This increase suggests customers are spending more per visit, potentially driven by menu changes or increased prices.
Outlet count reflects brand reach and market penetration, crucial for assessing growth and geographic presence.
Tropical Smoothie Cafe has 215 outlets in Florida, the highest concentration, followed by Texas (142) and Virginia (124). Michigan has 123 locations. This distribution indicates a strong presence in the Southern and Eastern United States, with potential expansion opportunities in other regions.
Identifying top competitors through cross-visitation reveals direct rivals and customer preference patterns.
McDonald's is the most frequently visited brand by Tropical Smoothie Cafe customers (13.13%), followed by Chick-fil-A (7.41%), Starbucks (6.85%), Taco Bell (6.30%), and Wendy's (5.56%). This suggests that Tropical Smoothie Cafe customers also frequent major fast-food chains, indicating the need to compete on convenience and value.
Traffic workload by hour identifies peak hours and staffing needs, optimizing operational efficiency and customer service.
Tropical Smoothie Cafe experiences peak traffic between 9 AM and 6 PM, with the highest workload around 12 PM (61.55%). Traffic starts to increase rapidly from 7 AM. Workload significantly decreases after 8 PM. Staffing and resources should be optimized during peak hours to ensure efficient service and minimize wait times.
Understanding consumer demographics allows tailored marketing and product development, maximizing engagement and loyalty.
Women are overrepresented among Tropical Smoothie Cafe consumers (affinity index of 116), while men are underrepresented (affinity index of 86). Gen X (102), Gen Y (104), and Gen Z (102) all have an affinity index around 100, indicating balanced representation of each generation. Marketing strategies should consider appealing to female consumers.