Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Zaxbys Chicken Fingers & Buffalo Wings is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Zaxbys Chicken Fingers & Buffalo Wings performance in the United States and how they change over time
See what factors influence Zaxbys Chicken Fingers & Buffalo Wings performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Zaxbys Chicken Fingers & Buffalo Wings' competitors in the United States
An analysis of Zaxbys Chicken Fingers & Buffalo Wings' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Zaxbys Chicken Fingers & Buffalo Wings, with a market performance of 99, is a leading brand. This top 1% position indicates a strong market presence compared to peers like Ruby Tuesday, Benihana, Carl's Jr., Tropical Smoothie Cafe, Papa Murphy's, and 7 Brew Coffee.
Customer satisfaction (CSAT) reflects brand perception and loyalty, impacting retention and revenue growth.
Zaxbys' overall CSAT is 58%, up 3.7 percentage points year-over-year. Louisiana shows the highest CSAT at 74%, up 25.9 percentage points. Utah, North Carolina, Florida and Kentucky also show increased CSAT, indicating improved customer experiences.
Average check reveals customer spending habits, influencing revenue and profitability strategies.
Zaxbys' average check is $17.8, up 1.5% year-over-year. Virginia has the highest average check at $20.7, followed by Texas at $20.4 and Mississippi at $19.5. This indicates varied spending across states.
Outlet count reflects brand reach and market penetration, crucial for accessibility and growth potential.
Zaxbys has 253 outlets in Georgia, making it the state with the highest concentration. Florida and North Carolina both have 120 locations. South Carolina (103), Tennessee (96), and Alabama (93) also have significant presence.
Identifying competitors is crucial for strategic positioning and understanding competitive threats.
Customers of Zaxbys also frequently visit McDonald's (22.00%), Chick-fil-A (13.32%), Wendy's (11.66%), Taco Bell (9.61%), and Burger King (9.47%). These brands represent key competitors for customer traffic.
Traffic workload distribution identifies peak hours, optimizing staffing and resource allocation.
Zaxbys experiences peak traffic between 12 PM and 6 PM, with the highest workload at 1 PM (75.24%) and 2 PM (67.46%). There is minimal traffic between 1 AM and 9 AM, informing operational adjustments.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies.
Both women and men are equally represented among Zaxbys customers, indicated by an affinity index of 100% for both. Gen X shows the highest affinity (112%), while Gen Y (93%) and Gen Z (86%) are under-indexed relative to the average consumer.