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Managing Partner, Global Business Development
See what factors influence Popeyes Louisiana Kitchen performance in the Mexico and how they change over time
See what factors influence Popeyes Louisiana Kitchen performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Popeyes Louisiana Kitchen is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Popeyes Louisiana Kitchen' competitors in the Mexico
An analysis of Popeyes Louisiana Kitchen' competitors in the Mexico
Top-5 brands that brand's customers also visit
MARKET PERFORMANCE percentile reveals brand’s share of foot traffic, showing competitive strength and customer preference in the industry.
Popeyes Louisiana Kitchen holds a leading position with a percentile of 99 in Mexico's Cafe & Restaurants industry. This top 1% ranking demonstrates strong market preference. Performance peers in a similar range include Pastelerías Esperanza, 50 Friends, Eladio's, Chili's Grill & Bar, Gong Cha, and Amorino Gelato.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. Tracking CSAT helps understand customer sentiment and operational effectiveness.
Overall customer satisfaction for Popeyes in Mexico is high at 86%, a significant increase of 16.7 percentage points year-over-year. The State of Mexico shows 83% satisfaction, Jalisco 80%, and Nuevo León 72%, all with positive growth. CSAT varied slightly from May to July 2025, staying above 84%.
Average check measures customer spending per visit, indicating pricing strategy effectiveness and customer value. Higher checks boost revenue.
The average check for Popeyes in Mexico is 235.7 MXN, a decrease of 10.9% year-over-year. Nuevo León has the highest average check at 262.5 MXN, followed by State of Mexico (240.1 MXN) and Jalisco (232.7 MXN). Average check fluctuated between 224.68 MXN and 243.48 MXN from May to July 2025.
Outlet count reflects brand reach, indicating market presence and growth. Expansion drives accessibility and potential revenue.
Popeyes Louisiana Kitchen has the most outlets in State of Mexico (6), followed by Jalisco (5), Nuevo León (3), and single outlets in Puebla and Coahuila. This distribution indicates a concentrated presence in central and northern Mexico.
Identifying top competitors and cross-visitation reveals direct rivals and customer preferences, aiding competitive strategy.
The top competitors for Popeyes in Mexico, based on cross-visitation, are McDonald's (6.23%), Carl's Jr. (4.86%), Starbucks (4.56%), KFC (3.95%), and La Casa de Toño (3.19%). This indicates a significant overlap in customer base with other fast-food and cafe chains.
Traffic workload analysis by hour reveals peak times, informing staffing, marketing, and operational optimization for efficiency.
Peak traffic for Popeyes in Mexico occurs between 12 PM and 4 PM (hod 12-16), with the highest workload at 3 PM (hod 15) at 61.56. Traffic is lowest in the early morning hours (0-5), gradually increasing through the morning.
Analyzing consumer segments by gender and generation allows targeted marketing and product positioning strategies based on unique preferences.
Women show an affinity index of 77, while men show 117. Gen X affinity index of 76, Gen Y is at 86, and Gen Z exhibits a significantly higher affinity at 227. These indexes indicate relative representation compared to the average consumer, where 100 is the average.
Cafés & Restaurants