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See what factors influence Chili's Grill & Bar performance in the Mexico and how they change over time
See what factors influence Chili's Grill & Bar performance in the Mexico and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chili's Grill & Bar' competitors in the Mexico
An analysis of Chili's Grill & Bar' competitors in the Mexico
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Chili's Grill & Bar is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference in the cafe & restaurant industry.
Chili's Grill & Bar is a leading brand in Mexico's cafe & restaurant sector with a 99th percentile market performance. This position indicates a strong brand presence and customer loyalty compared to peers like 50 Friends, Amorino Gelato, Popeyes Louisiana Kitchen, Pastelerías Esperanza, Pollo Feliz, and Applebee's Grill + Bar, which also share a similar top-tier market standing.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting revenue and long-term growth in the competitive market.
Chili's Grill & Bar's overall CSAT in Mexico is 48%, a decrease of 2.5 percentage points year-over-year. San Luis Potosí shows the highest CSAT (76%) with significant growth. Coahuila displays a high CSAT (75%) but a notable decrease. Querétaro shows growth. Veracruz shows decrease in CSAT. This suggests variability in customer experience across different states.
Average check indicates customer spending per visit, influencing revenue and profitability in the cafe & restaurant industry.
The overall average check for Chili's Grill & Bar in Mexico is 410.8 MXN, a 1.1% increase year-over-year. Yucatán has the highest average check (466 MXN). Aguascalientes closely follows. Chiapas, Chihuahua, and Morelos have slightly lower average checks. The increase suggests customers are spending slightly more per visit.
Outlet count reflects brand reach and market penetration, crucial for accessibility and revenue generation in the restaurant sector.
Chili's Grill & Bar has the most outlets in the State of Mexico (18), followed by Nuevo León (17). Jalisco has 10 outlets. Querétaro and Guanajuato each have 5. Puebla has 4 outlets. San Luis Potosí, Morelos, Yucatán and Chihuahua each have 3 outlets. This distribution indicates Chili's stronger presence in certain regions.
Competitor analysis reveals customer preferences and market dynamics, informing strategies to maintain a competitive edge in the industry.
Customers of Chili's Grill & Bar in Mexico also frequently visit Starbucks (8.56%), VIPS (7.11%), Toks (6.31%), McDonald's (6.18%), and La Casa de Toño (6.05%). This cross-visitation data indicates these brands are Chili's main competitors, sharing a significant overlap in customer base.
Traffic workload analysis identifies peak hours, optimizing staffing and resource allocation to enhance customer experience and operational efficiency.
Traffic workload at Chili's Grill & Bar in Mexico peaks between 14:00 and 21:00, with the highest workload at 16:00 (58.34%). There is another, but smaller peak at 11:00-13:00 hours. The workload is lowest during the early morning hours (0:00-7:00).
Understanding consumer segments allows for tailored marketing, improved customer engagement, and increased brand affinity among key demographics.
Chili's Grill & Bar's customer base in Mexico shows a high affinity towards women (88%), while men are slightly over-indexed (109%). Gen X is over-indexed (121%), indicating a strong presence, while Gen Y (97%) is slightly under-indexed. Gen Z has affinity value of 106. This suggests targeted campaigns towards specific demographics could be beneficial.