Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Vapiano performance in the Australia and how they change over time
See what factors influence Vapiano performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Vapiano is ahead of most brands
Sample of brands in the same percentile
An analysis of Vapiano' competitors in the Australia
An analysis of Vapiano' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Vapiano's market performance is at the 68th percentile, indicating an average/above average market standing in Australia's Cafe & Restaurants industry. This means Vapiano outperforms many competitors in attracting customers. Performance peers in a similar range include RASHAYS, Burger Urge, Elements, San Churro, Flinders Kebab and Ho Jiak.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
Vapiano's overall CSAT is 90%, a 1.7 percentage point increase year-over-year, indicating improved customer happiness. Victoria shows the highest CSAT at 93%, followed by Queensland at 90% and New South Wales at 88%. This suggests strong positive customer experiences across all states.
Average check (Avg Check) reflects customer spending per visit, influencing revenue. Monitoring Avg Check helps optimize pricing and identify upselling opportunities.
Vapiano's overall average check is 45.8 AUD, a slight decrease of 0.3% year-over-year. Victoria has the highest average check at 46.8 AUD. New South Wales has the lowest average check of 43.8 AUD. This indicates a need to analyze spending habits across different states.
Number of outlets indicates brand reach and market presence. More outlets can lead to greater brand visibility and accessibility for customers.
Vapiano has 8 outlets in Queensland, 2 in Victoria, and 1 in New South Wales. Queensland represents the strongest market presence for Vapiano in Australia. This distribution highlights regional strengths and potential expansion areas.
Competitor analysis reveals key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and marketing efforts.
Vapiano's customers also frequently visit McDonald's (4.24%), KFC (2.26%), Domino's Pizza (1.69%), Starbucks (1.41%), and Guzman y Gomez (1.41%). McDonald's is the most cross-visited brand, suggesting a significant overlap in customer base.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation to optimize customer service and minimize wait times.
Vapiano experiences peak traffic between 17:00 and 19:00, with the highest workload at 18:00 (62.04). Traffic is minimal between 0:00 and 10:00. This data informs staffing and promotional strategies to manage peak demand effectively.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights inform positioning strategies and personalized customer experiences.
Women show a higher affinity (120) for Vapiano compared to men (83). Gen Z has the highest affinity (121), while Gen X and Gen Y are under-indexed (91 each). This suggests that Vapiano resonates more strongly with female and Gen Z consumers.