Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence OMI performance in the Australia and how they change over time
See what factors influence OMI performance in the Australia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
OMI is in the top 1% of brands
Sample of brands in the same percentile
An analysis of OMI' competitors in the Australia
An analysis of OMI' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
OMI's market performance percentile is 99, which classifies it as a leading brand. This indicates a high degree of customer preference and a strong competitive position within the Cafe & Restaurants industry in Australia. Performance peers in the same range include Wilma, The Pancake Parlour, Zeus Street Greek, Macchiato Wood Fire Pizza and Coffee Roasters, Delhi Rocks, and Outback Steakhouse.
Customer satisfaction is vital as it reflects customer loyalty, influences brand reputation, and drives business growth through repeat purchases and positive word-of-mouth.
OMI's overall customer satisfaction (CSAT) is 92%, an increase of 11.4 percentage points year-over-year, indicating significant improvement in customer sentiment. CSAT varies by state: Australian Capital Territory shows 95%, Victoria 92%, and New South Wales 82%. The upward trend in CSAT dynamic data highlights consistent improvements in customer experience.
Average check reflects customer spending habits, impacting revenue and profitability. Monitoring it helps optimize pricing and identify growth opportunities.
OMI's overall average check is 30.4 AUD, a 1.3% increase year-over-year, showing a slight rise in customer spending. By state, the average check is 33.2 AUD in the Australian Capital Territory, 31.5 AUD in New South Wales, and 28.7 AUD in Victoria. The dynamic average check data displays fluctuation through the months.
The number of outlets indicates brand reach and expansion, influencing market presence and accessibility for customers.
OMI has a total of 12 outlets in Australia. Distribution by state: Victoria has 10 outlets, while New South Wales and the Australian Capital Territory each have 1 outlet. Victoria stands as the primary market for OMI in terms of outlet presence.
Understanding key competitors allows brands to benchmark performance, identify competitive advantages, and refine strategies to gain market share.
OMI's top competitors, based on cross-visitation, are Yumko (2.56), KFC (2.20), Hakata Gensuke (1.83), Wilma (1.83) and McDonald's (1.83). This information indicates the alternative choices OMI's customers consider, helping to define OMI's competitive landscape.
Analyzing traffic workload by hour helps optimize staffing, manage resources effectively, and improve customer experience during peak times.
OMI's traffic workload peaks between 12:00 and 18:00, with the highest traffic around 13:00 (59.29). There's almost no traffic between 21:00 and 9:00. These trends allow OMI to staff appropriately during peak hours and consider promotional strategies to drive traffic during off-peak times.
Understanding consumer segments helps tailor marketing, refine product offerings, and improve customer engagement for maximum impact and ROI.
OMI's customer base is predominantly female, with an affinity index of 121, while males have an index of 83. The Gen Y segment shows an affinity index of 59, Gen X has 26, and Gen Z has 336, indicating a very high affinity for Gen Z. These insights are valuable for targeted marketing.