Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence OMI performance in the Australia and how they change over time
See what factors influence OMI performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of OMI' competitors in the Australia
An analysis of OMI' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
OMI is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
OMI's market performance is at the 66th percentile in the Cafe & Restaurants industry in Australia, indicating an average/above average market standing. This means OMI is ahead of many competitors in attracting customers. Performance peers in the same percentile range include David's Master Pot 大味麻辣烫, RASHAYS, Zeus Street Greek, Schnitz, Garam Merica Sydney Original Warteg Nasi Bungkus Australia, and Burger Urge.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores indicate a strong brand reputation.
OMI's overall customer satisfaction is 93%, a 5.9 percentage point increase year-over-year, indicating improved customer sentiment. Victoria and Australian Capital Territory show the highest CSAT at 94%, while New South Wales has a CSAT of 81%. The trend from June to August 2025 shows a positive CSAT trajectory.
Average check reveals spending habits and revenue potential. Monitoring this KPI helps optimize pricing and promotions for increased profitability.
OMI's overall average check is 36.3 AUD, a 20.8% increase year-over-year, suggesting customers are spending more per visit. Victoria has the highest average check at 37.4 AUD. The average check fluctuated between June and August 2025, peaking in August.
Outlet count indicates market presence and expansion. Tracking this metric reveals growth strategy and geographic focus for brand accessibility.
OMI has 11 outlets in Victoria, 1 in New South Wales, and 1 in the Australian Capital Territory. Victoria represents the largest market presence for OMI, indicating a strategic focus on this region.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation informs competitive strategies and market positioning.
OMI's top competitors based on customer cross-visitation are Nando's, The Boiling Crab, BBQ King Glen, Yumko, and McDonald's. Nando's, The Boiling Crab, and BBQ King Glen have the highest cross-visitation rate at 1.99, indicating a significant overlap in customer base.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
OMI's peak traffic workload occurs between 11 AM and 6 PM, with the highest traffic around 1 PM. Traffic is minimal before 9 AM and after 9 PM, indicating the need for adjusted staffing during off-peak hours.
Understanding consumer segments enables targeted marketing. Gender and generational insights inform personalized campaigns and product development.
Women have a high affinity (120) for OMI, while men are under-indexed (83). Gen Z shows a very high affinity (277), while Gen X (38) and Gen Y (69) are under-indexed, suggesting a strong appeal to younger consumers.