Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence OMI performance in the Australia and how they change over time
See what factors influence OMI performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of OMI' competitors in the Australia
An analysis of OMI' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
OMI is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
OMI's market performance is at the 68th percentile, indicating an average/above average market standing. This suggests OMI captures more customer traffic than approximately 68% of its competitors in Australia's Cafe & Restaurants industry. Performance peers in the same percentile range include Zeus Street Greek and Garam Merica Sydney Original Warteg Nasi Bungkus Australia.
Competitor analysis identifies key rivals and their market share. Understanding competitors informs strategic decisions and helps maintain a competitive edge.
OMI's top competitors, based on customer cross-visitation, include McDonald's (2.47), DoDee Paidang (1.71), Kumo Desserts Melbourne (1.33), PAIK'S BBQ (1.33), and BBQ King Glen (1.14). McDonald's has the highest cross-visitation rate, indicating a significant overlap in customer base.
Traffic workload analysis reveals peak hours and customer flow. Understanding traffic patterns helps optimize staffing and resource allocation.
OMI experiences peak traffic workload between 12:00 PM and 6:00 PM, with the highest workload at 1:00 PM (56.92). Traffic is minimal between midnight and 9:00 AM. This data suggests optimal staffing during peak hours to maximize customer service.
Consumer segment analysis informs targeted marketing. Understanding demographics helps tailor strategies and improve engagement.
OMI's customer base shows a higher affinity towards women (115) compared to men (87). Gen Z shows a very high affinity (265), while Gen X (49) and Gen Y (75) are under-indexed. This suggests that OMI resonates strongly with Gen Z consumers.