Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Turning Point performance in the United States and how they change over time
See what factors influence Turning Point performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Turning Point' competitors in the United States
An analysis of Turning Point' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Turning Point is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand strength and customer preference, reflecting competitive standing within the Cafe & Restaurants industry.
Turning Point holds a leading market performance position at the 99th percentile. This signifies a substantial share of foot traffic, indicating strong customer preference and competitive strength. Performance peers include Perry's Steakhouse & Grille and 99 Restaurants, also in the leading percentile range.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand reputation, crucial for sustainable business growth.
Turning Point's overall CSAT is 85%, a decrease of 3.5 percentage points year-over-year. Delaware shows the highest CSAT at 88% with a 7.9 percentage points increase, while New Jersey has a CSAT of 86% but decreased by 4.7 percentage points. Pennsylvania's CSAT is 83%, with a slight increase of 0.1 percentage points.
Average check (Avg Check) reveals customer spending habits, affecting revenue and profitability, vital for pricing and marketing strategies.
Turning Point's overall average check is $23.50, a decrease of 1.8% year-over-year. New Jersey has the highest average check at $23.70, while Pennsylvania's average check is $23.10, and Delaware's is $22.80. The dynamic data shows the average check increasing from $22.22 in May to $25.03 in July.
Number of outlets signifies brand reach and market presence, influencing accessibility and brand awareness among consumers.
Turning Point has 18 outlets in New Jersey, 12 in Pennsylvania, and 1 in Delaware. This distribution indicates a strong presence in New Jersey and Pennsylvania, with a limited presence in Delaware. The number of outlets reflects the geographic coverage of the brand.
Competitor analysis identifies key rivals and customer preferences, guiding strategic decisions to maintain a competitive edge.
Turning Point's top competitors based on cross-visitation are McDonald's (6.18%), Dunkin' (5.41%), Chick-fil-A (4.48%), Starbucks (4.02%), and Wendy's (3.55%). These brands capture a significant portion of Turning Point's customers, indicating shared customer preferences.
Traffic workload analysis reveals peak hours, optimizing staffing and resource allocation for better customer service and efficiency.
Turning Point experiences peak traffic between 9 AM and 1 PM, with the highest workload at 11 AM (64.30%). There is minimal activity during the night. This shows the hours when they need the most staff.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies to specific demographics.
Turning Point's customer base shows women are over-represented (affinity index of 117), while men are under-represented (affinity index of 85). Gen Z is over-represented (affinity index of 110) while Gen X (affinity index of 100) and Gen Y (affinity index of 95) are at or below average.