Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Tong Yang SM performance in the Philippines and how they change over time
See what factors influence Tong Yang SM performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Tong Yang SM' competitors in the Philippines
An analysis of Tong Yang SM' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Tong Yang SM is in the top 16% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Tong Yang SM's market performance is at the 84th percentile, indicating an above average market standing. This means Tong Yang SM outperforms many competitors in the Cafe & Restaurants industry in the Philippines. Performance peers in a similar range include Starbucks, Mang Inasal, and KFC.
Customer satisfaction (CSAT) reflects customer happiness. High CSAT scores often correlate with customer loyalty and positive word-of-mouth referrals.
Tong Yang SM has a high overall CSAT of 95%, but it decreased by 2.1 percentage points year-over-year. Western Visayas, Calabarzon and Negros Island Region show the highest CSAT (98%). Metro Manila shows the lowest CSAT (95%) with the biggest decrease (-2.5pp).
Average check reveals how much customers spend per visit. Tracking this KPI helps to understand revenue trends and customer spending habits.
The overall average check for Tong Yang SM is 1000 PHP, an increase of 8.8% year-over-year. Metro Manila and Calabarzon have the highest average check (1.1K PHP). Davao Region has the lowest average check (909 PHP).
Number of outlets indicates brand's reach. More outlets can mean greater convenience for customers and higher potential revenue.
Tong Yang SM has 15 outlets in Metro Manila, which is the highest concentration. Negros Island Region has 2 outlets. Calabarzon, Central Visayas, Davao Region, Northern Mindanao, Bicol Region, Western Visayas, Cordillera Administrative Region and Mimaropa each have 1 outlet.
Competitor analysis identifies key players attracting similar customers. This helps refine marketing and differentiate the brand.
The top competitors for Tong Yang SM, based on cross-visitation, are Jollibee (14.61%), McDonald's (11.08%), Starbucks (8.31%), Vikings (7.56%), and Gerry's Grill (7.05%). This indicates that customers who visit Tong Yang SM also frequently visit these brands.
Traffic workload by hour shows peak times. This helps optimize staffing and resource allocation for better customer service.
Traffic workload for Tong Yang SM peaks between 17:00 and 19:00, reaching a high of 67.26% at 18:00. Traffic is minimal between 0:00 and 9:00. This data suggests that Tong Yang SM experiences the highest customer volume during dinner hours.
Understanding consumer segments allows targeted marketing. Tailoring campaigns to specific demographics can improve engagement and ROI.
Women show a higher affinity (112) than men (88) for Tong Yang SM. Gen Z shows the highest affinity (127), followed by Gen Y (94), and Gen X (77). This suggests that Tong Yang SM is particularly popular among women and Gen Z consumers.