Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Philippines and how they change over time
See what factors influence KFC performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Philippines
An analysis of KFC' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
KFC is in the top 19% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC's market performance in the Philippines is at the 81st percentile, indicating an above average market standing. This means KFC captures more customer traffic than most competitors. Performance peers include Starbucks and Escobar's Steakhouse.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, impacting loyalty and repeat business.
KFC's overall CSAT in the Philippines is 81%, a significant increase of 48.3 percentage points year-over-year. The Ilocos Region shows the highest CSAT at 93%, while Metro Manila has a CSAT of 81%.
Average check (AvgCheck) indicates how much customers spend per visit, reflecting pricing strategy and customer spending habits.
KFC's overall average check in the Philippines is PHP 584.2, a 42.2% increase year-over-year. The Cordillera Administrative Region has the highest average check at PHP 1.4K, while Cagayan Valley has an average check of PHP 558.
Number of outlets reflects brand's reach and accessibility, influencing market share and customer convenience.
KFC has the most outlets in Metro Manila (179), followed by Calabarzon (96) and Central Luzon (73). This distribution indicates a strong presence in key urban areas of the Philippines.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
KFC's top competitors in the Philippines, based on cross-visitation, are Jollibee (27.45%), McDonald's (21.39%), and Starbucks (8.02%). This indicates that customers who visit KFC also frequently visit these brands.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to meet customer demand.
KFC's peak traffic workload in the Philippines occurs between 6 PM and 7 PM (60.47%), with another peak around noon (56.21%). Traffic is lowest in the early morning hours.
Understanding consumer segments allows for targeted marketing, tailoring products and messaging to specific demographics.
KFC's customer base in the Philippines shows a high affinity towards women (index 91) and men (index 109). Gen X (index 113) and Gen Z (index 107) are overrepresented, while Gen Y (index 93) is underrepresented.