Search among the top brands by number of locations
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See what factors influence KFC performance in the Philippines and how they change over time
See what factors influence KFC performance in the Philippines and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of KFC' competitors in the Philippines
An analysis of KFC' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC's Market Performance is at the 99th percentile, indicating a leading position in the Philippines' Cafe & Restaurants industry. This strong performance signifies high customer preference compared to peers like Tong Yang SM, Mang Inasal, Chowking, Starbucks, McDonald's and Escobar's Steakhouse, all also at the 99th percentile.
Customer Satisfaction (CSAT) reflects how happy customers are with their experiences, impacting loyalty and brand reputation.
KFC's overall CSAT is 80%, a significant increase of 46.5 percentage points year-over-year. Regional CSAT varies, with Cagayan Valley at 90%, Ilocos Region at 88%, Central Luzon and Calabarzon at 86%, and Metro Manila at 80%. This shows strong positive sentiment across regions.
Average Check (revenue per transaction) shows the amount of money customers spend in every visit, affecting revenue.
KFC's overall Average Check is PHP 522.5, a 19.5% increase year-over-year. Average Check varies by region, from PHP 900 in Cordillera Administrative Region to PHP 525 in Ilocos Region. This indicates varied spending habits across regions.
Number of Outlets indicates brand reach and accessibility, influencing market share and customer convenience.
KFC has a varied number of outlets across the Philippines, with 177 in Metro Manila, 90 in Calabarzon, and 68 in Central Luzon. Fewer outlets are located in Ilocos Region (18), Central Visayas (14), and other regions, showing a concentrated presence in key urban areas.
Competitor analysis identifies key rivals and customer cross-visitation, informing competitive strategies and market positioning.
KFC's top competitors in the Philippines, based on customer cross-visitation, are Jollibee (28.26%), McDonald's (21.81%), and Starbucks (9.74%). Chowking (5.49%) and Mang Inasal (5.08%) also show notable customer overlap, indicating these brands attract a similar customer base.
Traffic Workload analysis uncovers peak hours of customer traffic, enabling resource optimization and staffing efficiency.
KFC's peak traffic workload occurs between 10:00 AM and 7:00 PM, with the highest traffic around 6:00 PM (60.13%). Traffic gradually increases starting at 7:00 AM (10.42%), then decreases after 8:00 PM, reaching its lowest between 2:00 AM and 5:00 AM.
Consumer segments analysis is important for understanding core demographics, which allow to improve marketing.
KFC's consumer base is composed predominantly of women (70%) and men (122% - affinity index). Among generations, Gen X shows high affinity (116%), while Gen Y (99%) and Gen Z (98%) are slightly under-indexed, relative to an average consumer.