Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Jollibee performance in the Philippines and how they change over time
See what factors influence Jollibee performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of Jollibee' competitors in the Philippines
An analysis of Jollibee' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Jollibee is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s foot traffic share, reflecting competitive strength and customer preference in the industry.
Jollibee's market performance is at the 99th percentile, indicating a leading position. This signifies strong customer preference compared to peers like Vikings, Gerry's Grill, McDonald's, Chowking and KFC which are in the same range.
Customer satisfaction (CSAT) reveals brand perception. Tracking CSAT helps improve service and retain customers, directly impacting revenue.
Jollibee's overall CSAT is 57%, a 2.7 percentage point increase year-over-year. Caraga shows the highest regional CSAT at 74%, indicating strong performance in that area. The CSAT dynamic data shows fluctuations over the three-month period.
Average check indicates spending per transaction. Monitoring this KPI helps understand customer purchase behavior and revenue trends.
Jollibee's overall average check is PHP 379.9, an 8.2% decrease year-over-year. The Ilocos Region has the highest average check at PHP 470.8. The average check dynamic data shows fluctuations over the period.
Outlet count indicates brand reach. Monitoring outlet distribution helps evaluate market penetration and expansion effectiveness.
Jollibee has 330 outlets in Metro Manila, indicating its largest market presence. Calabarzon follows with 181 outlets, showing significant regional coverage. This distribution highlights key areas of operation.
Competitor analysis reveals market dynamics. Identifying top competitors helps refine strategies and maintain a competitive edge.
McDonald's is Jollibee's top competitor with a cross-visitation rate of 24.21%. Starbucks, Mang Inasal, Chowking and Gerry's Grill are also notable competitors, indicating shared customer base and market overlap.
Traffic workload distribution reveals peak hours. Understanding customer traffic patterns enables efficient staffing and resource allocation.
Jollibee's traffic workload peaks at 70.71% around 6 PM (18:00 hours), indicating the busiest time. The lowest traffic is around 3 AM (03:00 hours), which shows the quietest period.
Understanding consumer segments enables targeted marketing. Tailoring strategies to different demographics improves engagement and ROI.
Jollibee's customer base shows a high affinity towards women (69%), but men index higher than average (122). Gen X is overrepresented (138), while Gen Z is underrepresented (70), indicating differing engagement levels across generations.