Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Jollibee performance in the Philippines and how they change over time
See what factors influence Jollibee performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Jollibee' competitors in the Philippines
An analysis of Jollibee' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Jollibee is in the top 5% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing its competitive strength and customer preference.
Jollibee's market performance is at the 95th percentile, indicating a leading position. This signifies a strong market presence and high customer preference compared to competitors like KFC (81st), McDonald's (84th), Tong Yang SM (84th), and Chowking (85th).
Customer satisfaction (CSAT) reflects brand perception and loyalty, influencing repeat business and positive word-of-mouth.
Jollibee's overall CSAT is 58%, a 1.6pp increase year-over-year. Caraga region shows the highest CSAT at 78% with a 10.8pp increase, while Soccsksargen has 77% with a decrease of -6.4pp. CSAT increased from 55.57% in June to 60.95% in August 2025.
Average check (transaction value) indicates spending per customer, crucial for revenue and profitability analysis.
Jollibee's overall average check is PHP 406.4, a 1% decrease year-over-year. Cagayan Valley has the highest average check at PHP 512.3. The average check increased from PHP 375.77 in June to PHP 531.61 in August 2025.
Outlet count reflects brand reach and market penetration, indicating accessibility and growth potential.
Jollibee has 359 outlets in Metro Manila, the highest number among all regions. Calabarzon follows with 217 outlets, and Central Luzon with 176. This distribution highlights key areas of market concentration for Jollibee.
Understanding competitors and cross-visitation patterns helps refine marketing and retention strategies.
McDonald's is the most frequently visited competitor by Jollibee customers (24.54% cross-visitation). Starbucks (8.15%), Mang Inasal (6.28%), Chowking (5.74%), and Gerry's Grill (4.42%) are also popular alternatives, indicating shared customer preferences.
Traffic workload analysis by hour helps optimize staffing, promotions, and resource allocation.
Jollibee experiences peak traffic workload between 17:00 and 19:00, reaching 70.14% at 18:00. Traffic is lowest between 0:00 and 5:00. This data informs operational adjustments to meet demand effectively.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies.
Jollibee's customer base shows high affinity among women (90%) and men (110%). Gen X shows the highest affinity (138%), followed by Gen Y (103%), while Gen Z is under-indexed (69%).