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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Vikings performance in the Philippines and how they change over time
See what factors influence Vikings performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Vikings is in the top 7% of brands
Sample of brands in the same percentile
An analysis of Vikings' competitors in the Philippines
An analysis of Vikings' competitors in the Philippines
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Vikings, with a market performance percentile of 93, is a leading brand in the Philippines' Cafe & Restaurants industry. This indicates a strong market presence. Performance peers in a similar range are KFC and Tong Yang SM.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
Vikings' top competitors based on customer cross-visitation are Gerry's Grill (7.41%), Jollibee (7.08%), and McDonald's (5.64%). This suggests a significant overlap in customer base with these brands.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Vikings experiences peak traffic between 17:00 and 20:00, with the highest workload at 19:00 (76.75). This data helps optimize staffing and resource allocation during peak hours.
Consumer segment analysis enables targeted marketing by understanding demographic preferences.
Vikings shows high affinity with women (index 116) and Gen Z (index 134), indicating these segments are overrepresented among its customers. Gen X (index 66) is underrepresented.