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Managing Partner, Global Business Development
See what factors influence Vikings performance in the Philippines and how they change over time
See what factors influence Vikings performance in the Philippines and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Vikings' competitors in the Philippines
An analysis of Vikings' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Vikings is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Vikings holds a leading market performance percentile of 99 in the Philippines' Cafe & Restaurants industry. This indicates a strong competitive position, reflecting high customer preference. Performance peers in similar range: Jollibee, McDonald's, Chowking, Gerry's Grill, Tong Yang SM, KFC.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and growth. High CSAT is vital for repeat business and positive word-of-mouth referrals.
Vikings has a high overall customer satisfaction of 93%, up 0.8 percentage points year-over-year. Western Visayas and Negros Island Region show the highest CSAT at 99%. Metro Manila has the lowest CSAT at 92% with a decrease of 0.8 percentage points.
Average check measures customer spending per visit, indicating pricing power and the ability to upsell, crucial for revenue optimization.
Vikings' overall average check is 1.2K PHP, a 3.7% increase year-over-year. Calabarzon and Central Luzon have the highest average check at 1.3K PHP. Davao Region, Negros Island Region, and Central Visayas have the lowest average check at 1.2K PHP.
Outlet count indicates market presence and reach, driving revenue and brand visibility. Strategic expansion maximizes accessibility to target customers.
Vikings has 11 outlets in Metro Manila, indicating a strong presence in the region. Calabarzon has 2 outlets, while Central Visayas, Davao Region, Negros Island Region, Western Visayas, and Central Luzon each have 1 outlet.
Understanding competitors' appeal is key to refining marketing and service strategies, gaining a competitive edge, and capturing market share.
Vikings' customers also frequent Jollibee (9.38%), McDonald's (7.20%), Gerry's Grill (6.68%), Starbucks (5.53%), and Tong Yang SM (3.73%). This reveals potential competitive overlap and cross-promotional opportunities.
Traffic workload insights by hour are crucial for optimizing staffing and resource allocation, improving customer service, and maximizing sales potential.
Vikings experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (73.31). Traffic is minimal between 0:00 and 10:00, suggesting off-peak hours.
Consumer segment analysis informs targeted marketing, aligning products/services with audience needs and preferences, and improving engagement and ROI.
Vikings' customer base shows a higher affinity among women (123 index) compared to men (84 index). Gen Z (123 index) and Gen Y (101 index) show high affinity, while Gen X (65 index) is under-indexed.