Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Philippines and how they change over time
See what factors influence McDonald's performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Philippines
An analysis of McDonald's' competitors in the Philippines
In Cafés & Restaurants
·Jul – Sep 25
McDonald's is in the top 16% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a market performance percentile of 84 in the Philippines, placing it in the average/above average range. This indicates a solid market standing relative to competitors. Performance peers in a similar range include Starbucks (74), Mang Inasal (77), and KFC (81).
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT scores often correlate with increased revenue.
McDonald's overall CSAT in the Philippines is 46%, a decrease of 2.3 percentage points year-over-year. Caraga shows the highest CSAT at 73% with a growth of 15.6pp, while Soccsksargen has a CSAT of 67% with a decrease of 12.7pp.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions.
The overall average check for McDonald's in the Philippines is PHP 419.5, an increase of 9.2% year-over-year. Caraga has the highest average check at PHP 539.3, while Central Visayas has an average check of PHP 453.3.
Outlet count indicates brand reach and market presence. A larger network can lead to greater accessibility and higher revenue potential.
McDonald's has 263 outlets in Metro Manila, the highest number among all regions in the Philippines. Calabarzon follows with 186 outlets, and Central Luzon has 121 outlets.
Competitor analysis identifies key rivals and customer overlap. This insight informs strategies to differentiate and capture market share.
31.67% of McDonald's customers also visit Jollibee. Starbucks is the second most cross-visited brand at 11.83%. Chowking, Mang Inasal and Shakey's Pizza Parlor are also competitors.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to maximize customer service.
McDonald's in the Philippines experiences peak traffic workload between 6 PM and 8 PM, with the highest workload at 7 PM (66.97). The lowest traffic workload occurs between 1 AM and 5 AM.
Understanding consumer segments by Gender and Generation informs targeted marketing and positioning strategies, maximizing engagement.
Women have an affinity index of 63, while men have an affinity index of 137. Gen X has an affinity index of 144, Gen Y has an affinity index of 100, and Gen Z has an affinity index of 74.