Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the Philippines and how they change over time
See what factors influence McDonald's performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Philippines
An analysis of McDonald's' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference, indicating competitive success within the cafe & restaurants industry.
McDonald's, with a market performance percentile of 99, is a leading brand. This high percentile demonstrates a strong market presence and customer preference compared to peers like Vikings, Chowking, Jollibee and KFC.
Customer satisfaction is crucial for brand loyalty and business growth, reflecting the quality of service and products provided.
McDonald's overall customer satisfaction (CSAT) is 46%, a decrease of 2.3 percentage points year-over-year. Mimaropa region shows the highest CSAT at 80% with 29.8 percentage points growth. There is variability of customer satisfaction across different regions.
Average check reflects customer spending habits, indicating pricing strategy effectiveness and perceived value of offerings.
The overall average check for McDonald's is PHP 383.9, a decrease of 1.7% year-over-year. The Cordillera Administrative Region has the highest average check at PHP 532.5, while other regions show varying spending levels.
Outlet count indicates market reach and brand accessibility, influencing revenue and customer convenience.
McDonald's has the highest number of outlets in Metro Manila (262), followed by Calabarzon (181) and Central Luzon (116). The distribution of outlets across regions reflects strategic market coverage.
Competitor analysis identifies key rivals and customer overlaps, informing competitive strategies and differentiation efforts.
McDonald's main competitors include Jollibee (30.15% cross visitation), Starbucks (11.92%), and Mang Inasal (5.34%). This data shows which brands McDonald's customers also frequent.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
McDonald's experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (66.76%). Night hours experiences minimum traffic workload.
Understanding consumer segments enables targeted marketing and product development, increasing engagement and sales effectiveness.
McDonald's consumers show a higher affinity for women (index 61) and a very high affinity for men (index 128), meaning men are an overrepresented consumer segment. Among generations, Gen X indexes high (133). Gen Y indexes around average (102) while Gen Z indexes low (75) meaning it is an underrepresented segment.