Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Chowking performance in the Philippines and how they change over time
See what factors influence Chowking performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chowking' competitors in the Philippines
An analysis of Chowking' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Chowking is in the top 15% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference, crucial for strategic decisions and competitive positioning.
Chowking's market performance is at the 85th percentile, indicating an above-average position. This suggests a strong market presence compared to competitors like Mang Inasal, KFC, McDonald's, Tong Yang SM, Vikings and Jollibee.
Customer satisfaction is key to loyalty and growth. Tracking CSAT helps identify areas for improvement and strengthens brand reputation.
Chowking's overall customer satisfaction is 82%, a 24.6 percentage point increase year-over-year. Soccsksargen shows the highest CSAT at 92%, while Northern Mindanao experienced the largest growth at 50.2 percentage points.
Average check reflects spending per customer, vital for revenue optimization and understanding customer purchasing behavior.
Chowking's overall average check is PHP 418.1, a 4.7% increase year-over-year. Calabarzon has the highest average check at PHP 537.9. The average check peaked in August 2025 at PHP 507.39.
Outlet count indicates market reach and brand accessibility, influencing revenue potential and customer convenience.
Chowking has 146 outlets in Metro Manila, the highest number by region. Calabarzon follows with 86 outlets. This distribution highlights key areas of market concentration for the brand.
Understanding competitors helps refine strategies, identify opportunities, and maintain a competitive edge in the market.
Jollibee is the top competitor with a cross-visitation rate of 31.99%. McDonald's follows at 21.19%. This indicates a significant overlap in customer base between these brands and Chowking.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Chowking experiences peak traffic between 6 PM and 7 PM, with the highest workload at 62.47. The lowest traffic occurs between 2 AM and 5 AM, informing operational adjustments.
Consumer segment insights enable targeted marketing, improving engagement and maximizing ROI by tailoring strategies.
Women are slightly overrepresented among Chowking's consumers (101 affinity index), while men are slightly underrepresented (99 affinity index). Gen X shows a high affinity (123 index), while Gen Y and Gen Z are under-indexed (89 index each).