Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Chowking performance in the Philippines and how they change over time
See what factors influence Chowking performance in the Philippines and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chowking' competitors in the Philippines
An analysis of Chowking' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Chowking is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference, reflecting brand's share of foot traffic in the industry.
Chowking holds a leading position in the market with a 99th percentile. This strong percentile indicates high customer preference and a substantial competitive advantage in the Cafe & Restaurants industry. Peers in similar range include McDonald's, Tong Yang SM, Vikings, KFC, Jollibee, and Mang Inasal.
CSAT measures customer happiness, guiding improvements and loyalty programs to boost repeat business and positive word-of-mouth.
Chowking's overall customer satisfaction (CSAT) is 81%, a significant 30.1 percentage point increase year-over-year. Soccsksargen region leads with 100% CSAT, while Metro Manila shows substantial growth at 86%. CSAT trend shows improvements from May to July 2025, peaking at 82.74%.
Average check indicates spending per customer, crucial for revenue insights and pricing strategies to maximize profitability.
Chowking's overall average check is PHP 408.2, a 5.3% increase year-over-year. The Cordillera Administrative Region has the highest average check at PHP 833.3. Average check fluctuated between May and July 2025, ranging from PHP 379.67 to PHP 440.62.
Outlet count shows brand reach, informing expansion decisions and market saturation levels across different regions.
Chowking has a total of 142 outlets in Metro Manila, representing the highest concentration. Calabarzon follows with 84 outlets. The number of outlets varies across regions, indicating different levels of market penetration.
Competitor analysis identifies key rivals, guiding differentiation strategies and market positioning to gain competitive edge.
Chowking's top competitors based on cross-visitation are Jollibee (31.63%), McDonald's (20.53%), and Starbucks (9.32%). Mang Inasal (7.44%) and Gerry's Grill (5.55%) also show significant cross-visitation, indicating shared customer base.
Traffic workload by hour reveals peak times, enabling efficient staffing and optimized service for customer satisfaction.
Chowking's peak traffic workload occurs between 18:00 (61.85) and 19:00 (61.60). Traffic is lowest between 1:00 and 5:00. Staffing and resources should be aligned with these peak hours to maximize service efficiency.
Understanding consumer segments enables targeted marketing, tailoring campaigns for engagement and maximizing ROI.
Chowking's consumer base shows high affinity for women (80) and men (114). Gen X is over-represented (124), while Gen Y (93) and Gen Z (90) are under-represented. Marketing strategies can be tailored to engage these specific generational groups.