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Managing Partner, Global Business Development
See what factors influence Mang Inasal performance in the Philippines and how they change over time
See what factors influence Mang Inasal performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of Mang Inasal' competitors in the Philippines
An analysis of Mang Inasal' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Mang Inasal is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference, reflecting its competitive edge and share of foot traffic in the industry.
Mang Inasal's market performance is in the leading position being in the top 1% of brands. This high percentile indicates a strong market presence and significant customer preference compared to its peers like Starbucks, KFC, and others.
Customer satisfaction reflects brand loyalty and service quality, influencing repeat business and positive word-of-mouth, crucial for sustained growth.
Overall customer satisfaction for Mang Inasal is at 52%, showing a slight decrease of 0.8 percentage points year-over-year. There are regional variations: Bicol Region (79%), Eastern Visayas (77%), and Western Visayas (74%) show high satisfaction, while Soccsksargen (56%) shows a notable decrease.
Average check reflects customer spending habits, indicating pricing strategy effectiveness and potential revenue per transaction for the restaurant.
The overall average check for Mang Inasal is PHP 403.1, a 6.3% decrease year-over-year. Ilocos Region has the highest average check at PHP 590.2. Eastern Visayas follows at PHP 533.3, and Western Visayas at PHP 514, with Cordillera Administrative Region and Mimaropa.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy effectiveness and geographic presence in the cafe & restaurants sector.
Mang Inasal has 124 outlets in Metro Manila, indicating a strong concentration in this region. Calabarzon has 72 outlets, and Central Luzon has 69. Western and Central Visayas each have 29 outlets. Ilocos Region has 22, while Northern Mindanao has 18.
Competitor analysis identifies key market rivals, guiding strategic positioning and highlighting competitive pressures to enhance market share.
Mang Inasal's top competitors are Jollibee (34.14% cross-visitation), McDonald's (22.56%), Starbucks (9.97%), Chowking (6.75%), and Gerry's Grill (6.65%). This indicates a significant overlap in customer preferences, particularly with Jollibee and McDonald's.
Traffic workload analysis reveals peak hours, enabling optimal staffing and resource allocation to meet customer demand effectively.
Traffic workload for Mang Inasal peaks between 10:00 AM and 7:00 PM, with the highest traffic around 6:00 PM (66.17%). Activity is lowest in the early morning hours, particularly between 1:00 AM and 5:00 AM.
Understanding consumer segments allows targeted marketing, tailoring strategies to specific demographics and maximizing engagement and brand resonance.
Mang Inasal's customer base shows a high affinity with women (75%, under-indexed). Men represent 118% (over-indexed). Among generations, Gen X shows a high affinity (119%, over-indexed), Gen Y has an affinity of 99%, and Gen Z has an affinity of 90% (under-indexed).