Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence IHOP performance in the Mexico and how they change over time
See what factors influence IHOP performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of IHOP' competitors in the Mexico
An analysis of IHOP' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
IHOP is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
IHOP holds a leading market performance in Mexico's Cafe & Restaurants industry, ranking in the top 1% (99th percentile). This shows a strong competitive position and high customer preference compared to its peers such as Villa Marina, Sonora Grill, Sonora Prime, Ginos, Eladio's and Sumo Buffet.
Customer satisfaction (CSAT) reflects customers' happiness. Higher CSAT often correlates with repeat business and positive word-of-mouth, crucial for growth.
IHOP's overall customer satisfaction in Mexico is 75%, a significant 16.4 percentage point increase year-over-year. Jalisco leads with 97%, followed by Veracruz and Chihuahua both at 91%. This indicates improved service and customer experience driving loyalty.
Average check indicates how much customers spend per visit. Monitoring trends informs pricing strategies and menu optimization for revenue management.
IHOP's average check in Mexico is 329 MXN, a slight decrease of 1.4% year-over-year. Coahuila has the highest average check at 378.3 MXN. While overall spending decreased slightly, regional variations offer insights for targeted promotions.
Outlet count indicates brand reach and market presence. Growth in outlets can signal expansion and increased accessibility for customers.
IHOP has a significant presence in Mexico with Baja California leading with 5 outlets. Tamaulipas, Nuevo León, and State of Mexico each have 4 outlets. This distribution shows IHOP's established regional presence and expansion strategy.
Knowing competitors is important to understand customer preferences and improve the brand's offer and positioning in relation to the market leaders.
IHOP's customers in Mexico also visit Starbucks (6.65%), Carl's Jr. (5.72%), Toks (5.57%), McDonald's (5.48%), and VIPS (5.33%). This cross-visitation data highlights key competitors and shared customer segments.
Traffic workload helps optimize staffing and resource allocation by aligning operations with peak and off-peak hours, improving efficiency.
IHOP's traffic workload in Mexico peaks between 10 AM and 12 PM, reaching its highest point at 61.37%. The restaurant experiences a significant surge in customer activity during these hours, followed by a gradual decline throughout the afternoon and evening.
Affinity insights inform targeted marketing and positioning strategies, helping you tailor your message and approach to different customer groups.
IHOP's customer base in Mexico shows a slightly higher affinity towards women (98%) compared to men (102%). Gen X is represented with an affinity index of 99%, Gen Y at 100%, and Gen Z at 75%. These insights enable IHOP to tailor marketing to key demographics.