Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence IHOP performance in the Mexico and how they change over time
See what factors influence IHOP performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
IHOP is in the top 19% of brands
Sample of brands in the same percentile
An analysis of IHOP' competitors in the Mexico
An analysis of IHOP' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
IHOP's MARKET PERFORMANCE is at the 81st percentile, indicating an above average market position in Mexico's Cafe & Restaurants industry. This means IHOP outperforms most competitors in foot traffic. Performance peers in a similar range include Teikit Sushi & Noodles, Pingo Grill, and Sumo.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT indicates a strong brand reputation.
IHOP's overall CSAT in Mexico is 81%, a significant 19.6 percentage point increase year-over-year. Jalisco leads with 96% satisfaction, showing strong regional performance. The CSAT trend from June to August 2025 shows a positive upward trajectory, peaking in August.
Average check reveals customer spending habits and pricing power. Monitoring this KPI helps optimize menu pricing and promotional strategies for revenue maximization.
IHOP's average check in Mexico is 332.7 MXN, a 2.3% increase year-over-year. Sonora has the highest average check at 383.6 MXN. The average check fluctuated between June and August 2025, peaking in August, indicating potential seasonal or promotional impacts.
Outlet count indicates brand reach and market penetration. Tracking outlet distribution informs expansion strategies and identifies untapped market opportunities.
IHOP has the most outlets in the State of Mexico (6), followed by Baja California (5). Nuevo León and Tamaulipas each have 4 outlets. This distribution highlights key regions for IHOP's presence in Mexico, suggesting areas for potential expansion.
Identifying key competitors helps refine competitive strategies. Understanding cross-visitation patterns reveals shared customer bases and potential areas for differentiation.
IHOP's top competitors in Mexico, based on customer cross-visitation, are Starbucks (6.23%), McDonald's (5.72%), and Carl's Jr. (5.28%). This indicates that IHOP customers also frequent these brands, highlighting the competitive landscape.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes revenue potential.
IHOP's peak traffic workload in Mexico occurs between 9 AM and 12 PM, with the highest workload at 11 AM (60.89). Traffic is minimal between midnight and 6 AM. This data informs staffing and promotional strategies to align with customer demand.
Understanding consumer segments enables targeted marketing. Tailoring strategies to gender and generational preferences enhances engagement and brand resonance.
IHOP's customer base in Mexico shows a slightly higher affinity among women (103 index) compared to men (97 index). Gen X shows the highest affinity (122 index), while Gen Z is under-indexed (78 index). This suggests targeted marketing towards Gen X could be particularly effective.