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Managing Partner, Global Business Development
See what factors influence Tijuana Flats performance in the United States and how they change over time
See what factors influence Tijuana Flats performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Tijuana Flats' competitors in the United States
An analysis of Tijuana Flats' competitors in the United States
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Tijuana Flats is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Tijuana Flats holds a leading position with a percentile of 99, placing it in the top 1% of brands. This indicates a strong market presence. Performance peers within the same percentile range include McMenamins, Super Chix, Whiskey Cake Kitchen & Bar, Spitz, LaScala's Fire, and Big Daddy's Pizza.
Customer satisfaction (CSAT) reflects customer happiness, directly impacting loyalty and revenue, making it a critical metric for business health.
Overall customer satisfaction for Tijuana Flats is 74%, a slight decrease of 1.1 percentage points year-over-year. Alabama shows the highest CSAT at 88%, while North Carolina has the lowest at 58%. Tennessee is the only state with increased CSAT.
Average check is vital for revenue insights, showing how much customers spend per visit, influencing pricing and marketing strategies.
The overall average check for Tijuana Flats is $19.70, a 15.6% increase year-over-year. Tennessee has the highest average check at $26.30, while Florida has the lowest at $18.80. North Carolina's average check is $19.50.
Competitor analysis identifies key rivals, revealing market share dynamics and opportunities for differentiation and strategic advantage.
The top competitors for Tijuana Flats, based on customer cross-visitation, are McDonald's (13.56%), Chick-fil-A (8.97%), Wendy's (7.51%), Taco Bell (6.88%), and Culver's (6.57%). This suggests that Tijuana Flats' customers also frequent these establishments.
Understanding consumer segments enables tailored marketing, improving engagement and ROI by addressing specific needs and preferences.
Tijuana Flats' customer base shows a higher affinity towards women (111 index), and a high affinity for Gen X (113 index), meaning they're strongly represented, relative to the average consumer. Gen Y (93 index) and Gen Z (82 index) are under-indexed.