Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Pizza King performance in the United States and how they change over time
See what factors influence Pizza King performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza King' competitors in the United States
An analysis of Pizza King' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pizza King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pizza King is a leading brand in the Cafe & Restaurants industry in the United States, securing a top 1% market performance. This indicates a strong competitive position and high customer preference. Performance peers include India's Grill, Sweet Paris Crêperie & Café, Helena Modern Riviera, Puesto, Porky's Bayside, and Chilangos Tacos, all within the same top percentile, highlighting a concentrated competitive landscape at the top.
Customer satisfaction reflects customer loyalty and impacts future revenue, brand reputation, and word-of-mouth referrals.
Pizza King's overall customer satisfaction (CSAT) is 72%, a slight decrease of 1 percentage point year-over-year. CSAT varies significantly by state. California shows the highest CSAT (93%), while New York has 77% (slight decrease). The CSAT trend from May to July 2025 shows an increase, with the highest value in July (75.63%).
Average check shows how much customers spend per visit, crucial for revenue forecasting and understanding customer spending habits.
Pizza King's overall average check is $21.40, a 2.1% decrease year-over-year. Average check varies by state, with Wisconsin showing the highest ($24.50) and Tennessee the lowest ($17.90). Average check has been trending upward from May ($20.32) to July 2025 ($22.34).
Number of outlets indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Pizza King has the majority of its outlets in Indiana (57). Other states with Pizza King outlets include New York (5), Michigan (4), Pennsylvania (3), California (3), Georgia (2), Tennessee (2), Wisconsin (1), Kentucky (1), and Alaska (1). The concentration in Indiana suggests a strong regional presence.
Competitor analysis helps identify key rivals, understand competitive strategies, and improve brand positioning to attract more customers.
Pizza King's top competitors, based on customer cross-visitation, are McDonald's (22.94%), Taco Bell (10.82%), Burger King (8.23%), Dairy Queen (8.01%), and Chick-fil-A (7.79%). This data indicates that Pizza King customers frequently visit major fast-food chains.
Traffic workload identifies peak hours, enabling efficient staffing and marketing efforts to maximize customer service and sales.
Pizza King's peak traffic workload occurs between 11 AM and 8 PM, with the highest workload at 6 PM (64.43%). Traffic is minimal during the early morning hours (12 AM - 6 AM). Staffing and marketing should be optimized for the afternoon and evening peaks.
Understanding consumer segments allows for tailored marketing, improving engagement and driving revenue by meeting specific needs.
Pizza King's consumer base shows a higher affinity among women (93) and men (107). The generational mix reveals high affinity among Gen X (147), Gen Y (63) and Gen Z (74). This suggests targeted marketing efforts should focus on Gen X, while re-evaluating strategies to better engage Gen Y and Z.