Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Melting Pot performance in the United States and how they change over time
See what factors influence The Melting Pot performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Melting Pot' competitors in the United States
An analysis of The Melting Pot' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
The Melting Pot is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
The Melting Pot's market performance is at the 62nd percentile, indicating an average/above average market standing. This means the brand performs better than 61% of its competitors. Performance peers in the same percentile range include MOD Pizza, Nothing Bundt Cakes, The Flying Biscuit Cafe, bb.q Chicken, Kobé Japanese Steakhouse, and Rally's.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
The Melting Pot has an overall CSAT of 90%, a slight decrease of 0.8pp year-over-year. Michigan shows the highest CSAT at 97% with significant growth. This indicates generally positive customer experiences, with some regional variations requiring attention.
Average check reflects spending per customer, crucial for revenue and profitability analysis.
The Melting Pot's overall average check is $79.10, a decrease of 4.2% year-over-year. Washington has the highest average check at $108.00. This suggests a need to analyze pricing strategies and customer spending habits to optimize revenue.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
The Melting Pot has the most outlets in Florida (16). This distribution highlights key markets and potential areas for expansion or consolidation based on performance.
Identifying competitors reveals direct rivals for market share and customer attention.
The top competitors for The Melting Pot, based on cross-visitation, are McDonald's (6.10%), Chick-fil-A (3.83%), Starbucks (3.28%), Olive Garden Italian Restaurant (2.81%), and Cracker Barrel Old Country Store (2.74%). This indicates that Melting Pot customers also frequent these establishments.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation.
The Melting Pot experiences peak traffic between 17:00 and 20:00, with the highest workload at 19:00 (58.06%). This data informs optimal staffing and promotional strategies during peak hours.
Understanding consumer segments enables targeted marketing and product development.
Women (119 index) are overrepresented among The Melting Pot's customers, while men (82 index) are underrepresented. Gen X (112 index) and Gen Z (107 index) show high affinity, while Gen Y (95 index) is slightly under-indexed. This suggests targeted marketing towards women and Gen X/Z could be effective.