Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Melting Pot performance in the United States and how they change over time
See what factors influence The Melting Pot performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
The Melting Pot is ahead of most brands
Sample of brands in the same percentile
An analysis of The Melting Pot' competitors in the United States
An analysis of The Melting Pot' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
The Melting Pot's market performance is at the 62nd percentile, indicating an average/above average market standing. This means the brand performs better than 62% of its competitors. Performance peers in the same percentile range include Firebirds Wood Fired Grill, Hard Rock Cafe, maman, Gordon Ramsay, Main Event, and Piada Italian Street Food.
Competitor analysis identifies key rivals, informing strategies to gain market share and understand competitive landscape.
The top competitors for The Melting Pot, based on customer cross-visitation, are McDonald's (6.10%), Chick-fil-A (4.14%), Starbucks (3.73%), Taco Bell (2.84%), and Olive Garden Italian Restaurant (2.72%). This indicates that customers of The Melting Pot also frequent these establishments.
Traffic workload by hour reveals peak times, enabling efficient staffing, resource allocation, and optimized customer experience.
The Melting Pot experiences peak traffic between 17:00 and 20:00, with the highest workload at 19:00 (51.86%). Traffic is minimal before 11:00 and after 22:00. This data helps optimize staffing and resource allocation during peak hours.
Consumer segments help tailor marketing, improving engagement and ROI by understanding audience demographics and preferences.
Women (118%) are overrepresented among The Melting Pot's consumers, while men (83%) are underrepresented. Gen Z (119%) and Gen X (109%) show high affinity, while Gen Y (93%) is under-indexed. These insights can inform targeted marketing strategies.