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Managing Partner, Global Business Development
See what factors influence The Melting Pot performance in the United States and how they change over time
See what factors influence The Melting Pot performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of The Melting Pot' competitors in the United States
An analysis of The Melting Pot' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
The Melting Pot is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
The Melting Pot holds a leading market position with a percentile of 99 in the Cafe & Restaurants industry in the United States, meaning it outperforms the vast majority of its competitors. The Melting Pot is in the top 1% of brands. Performance peers in the same percentile range include Insomnia Cookies, Gringo's Mexican Kitchen, MISSION BBQ, Crabby George's Calabash Seafood Buffet, Slim Chickens and The Hampton Social.
Customer satisfaction (CSAT) indicates customer loyalty and predicts future revenue, reflecting the effectiveness of products, services and customer interactions.
The Melting Pot's overall customer satisfaction is at 89%, a slight decrease of 1.6 percentage points year-over-year. Arizona shows very high satisfaction at 98%, with a significant increase of 20 percentage points. California, Michigan, Florida, and Oklahoma also show high customer satisfaction.
Average check reflects spending per customer, impacts revenue and profitability, indicating menu pricing strategy and customer purchase behavior.
The overall average check for The Melting Pot is $79.70, a decrease of 4.3% year-over-year. Minnesota has the highest average check at $104.80. Washington, Utah, Idaho and Arizona also shows very high average check. Fluctuations in average check from May to July 2025 indicate variability in customer spending.
Analyzing competitors shows market dynamics, reveals competitive threats/opportunities, and supports strategic positioning and marketing efforts.
The top competitors for The Melting Pot, based on customer cross-visitation, are McDonald's (6.69%), Chick-fil-A (3.85%), Olive Garden Italian Restaurant (2.96%), Starbucks (2.96%), and Cracker Barrel Old Country Store (2.90%). This indicates a portion of The Melting Pot's customers also visit these establishments.
Consumer segments inform targeted marketing, improve product positioning, and enhance engagement by aligning strategies with specific demographic preferences.
The consumer base for The Melting Pot has a higher affinity from women (118%) compared to men (84%). Gen X (107%) and Gen Z (113%) show higher affinity indices than Gen Y (96%), indicating a stronger representation in The Melting Pot's customer base.