Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Rally's performance in the United States and how they change over time
See what factors influence Rally's performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Rally's' competitors in the United States
An analysis of Rally's' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Rally's is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, reflecting its competitive strength and customer preference within the Cafe & Restaurants industry.
Rally's, with a Market Performance of 99, is a leading brand. This high percentile indicates strong customer preference and a significant share of foot traffic. Performance peers include Jack's, Moe's Southwest Grill, Rita's Italian Ice & Frozen Custard, Hard Rock Cafe, Logan's Roadhouse, and Famous Dave's Bar-B-Que.
Customer satisfaction is crucial. Tracking CSAT provides insight into customer loyalty, impacting brand reputation and long-term profitability.
Rally's overall customer satisfaction (CSAT) is 64%, up 7 percentage points year-over-year. Louisiana shows the highest CSAT at 81%, with a 28.8 percentage point increase. Indiana shows a decrease in CSAT of -1.5 percentage points.
Average check reflects spending per transaction. Tracking changes informs pricing strategy and helps understand customer spending habits.
Rally's average check is $13.40, a decrease of 5.7% year-over-year. Nevada has the highest average check at $16.20. Arizona and Virginia both have an average check of $15.10.
Outlet count indicates brand reach. Monitoring this helps evaluate market penetration and expansion strategy effectiveness across regions.
Rally's has the most outlets in Ohio (66). Indiana has 35 outlets, followed by California with 32. Virginia and Mississippi have the fewest outlets with 8 each.
Competitive analysis shows brand position. Identifying top competitors enables strategic benchmarking and informs competitive advantages.
Rally's top competitors based on cross-visitation are McDonald's (29.40%), Taco Bell (16.38%), Wendy's (13.02%), Burger King (10.84%), and Little Caesars Pizza (6.80%).
Traffic workload by hour uncovers peak times. This insight supports staffing optimization and resource allocation for better customer service.
Rally's experiences peak traffic workload between 12:00 PM and 1:00 PM (72.58). Traffic is lowest between 5:00 AM and 7:00 AM. The workload between 0:00 AM and 1:00 AM is 32.61 and 19.85 respectively.
Analyzing consumer segments informs targeting. Gender and generational insights shape marketing strategies and improve campaign effectiveness.
Women show an affinity of 93% and men 106%. Gen X shows affinity of 118%, Gen Y shows 88%, and Gen Z shows 93%.