Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Rally's performance in the United States and how they change over time
See what factors influence Rally's performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Rally's' competitors in the United States
An analysis of Rally's' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Rally's is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Rally's market performance is at the 62nd percentile, indicating an average market standing. This suggests moderate brand preference compared to competitors like Nothing Bundt Cakes, bb.q Chicken, and Habit Burger & Grill.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Rally's overall customer satisfaction is 67%, up 8.7 percentage points year-over-year. Louisiana shows the highest satisfaction at 80%, with a significant growth of 29.1 percentage points. This indicates improved customer experiences across most locations.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
Rally's average check is $13.8, down 2.9% year-over-year. Arizona has the highest average check at $16.4. The decrease suggests potential shifts in menu preferences or pricing impacts on customer spending.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Rally's has the most outlets in Ohio (66), followed by Indiana (35) and California (33). This distribution highlights key markets for Rally's, showing where the brand has the strongest physical presence.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Rally's top competitors are McDonald's (27.58% cross-visitation), Taco Bell (14.13%), and Wendy's (11.51%). This indicates a significant overlap in customer base, suggesting these brands are primary alternatives for Rally's customers.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Rally's experiences peak traffic between 12 PM and 6 PM, with the highest workload at 1 PM (71.63%). Traffic is lowest between 3 AM and 7 AM. This data informs staffing and operational strategies to meet customer demand effectively.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand resonance.
Rally's customer base shows a higher affinity towards men (106%) compared to women (93%). Gen X is overrepresented (115%), while Gen Y is underrepresented (90%). Gen Z shows average affinity (101%).