Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Rally's performance in the United States and how they change over time
See what factors influence Rally's performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Rally's is ahead of most brands
Sample of brands in the same percentile
An analysis of Rally's' competitors in the United States
An analysis of Rally's' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Rally's market performance is at the 63rd percentile, indicating an average/above average market standing. This means Rally's attracts more customers than 63% of brands in the Cafe & Restaurants industry. Performance peers in the same percentile: Nothing Bundt Cakes, Dimassi's Mediterranean Buffet, Café Bastille, bb.q Chicken, MOD Pizza, Giordano's.
Competitor analysis identifies key rivals and customer overlap, informing strategies to differentiate and capture market share.
Rally's top competitors based on customer cross-visitation are McDonald's (29.76%), Taco Bell (15.20%), Wendy's (12.25%), Burger King (10.78%), and Chick-fil-A (7.06%). This indicates a significant overlap in customer base, suggesting these brands are direct competitors for Rally's.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer service.
Rally's experiences peak traffic between 12:00 PM and 6:00 PM, with the highest workload around 1:00 PM (71.31%). Traffic is minimal between 3:00 AM and 9:00 AM. This data helps optimize staffing and resource allocation during peak hours.
Understanding consumer segments allows for targeted marketing, tailoring products and messaging to specific demographic groups.
Rally's consumer base shows a high affinity towards women (93) and men (107). Gen X is overrepresented (120), while Gen Y (91) and Gen Z (89) are underrepresented. This suggests targeted marketing towards Gen X could be particularly effective.