Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence MOD Pizza performance in the United States and how they change over time
See what factors influence MOD Pizza performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
MOD Pizza is ahead of most brands
Sample of brands in the same percentile
An analysis of MOD Pizza' competitors in the United States
An analysis of MOD Pizza' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
MOD Pizza's market performance is at the 62nd percentile in the United States' Cafe & Restaurants industry, indicating an average/above average market standing. This means MOD Pizza is ahead of most brands. Performance peers in the same percentile range include bb.q Chicken, The Flying Biscuit Cafe, Habit Burger & Grill, The Melting Pot, Wienerschnitzel, and Kobé Japanese Steakhouse.
Customer satisfaction (CSAT) reflects customer happiness, directly impacting loyalty, brand reputation, and revenue growth. High CSAT scores are crucial.
MOD Pizza's overall customer satisfaction is 76%, a 2.6 percentage point increase year-over-year. Montana shows the highest CSAT at 95% with a 25.9 percentage point increase, while Kansas has the lowest at 84% with a -15.8 percentage point decrease. This indicates generally improving customer sentiment, with significant regional variations.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions.
MOD Pizza's overall average check is $18.20, a 1.4% increase year-over-year. Kentucky has the highest average check at $26.20, while other states like Maryland, Georgia, Florida and Wisconsin have lower average check values. This suggests a slight increase in customer spending, with notable differences across states.
Outlet count indicates brand reach and market presence. Growth in outlet numbers often correlates with increased brand awareness and revenue.
MOD Pizza has the most outlets in Texas (111), followed by Washington (68) and California (41). Oregon and Arizona each have 31 outlets. This distribution highlights key markets for MOD Pizza, with Texas representing a significant concentration of its stores.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain market share and improve customer loyalty.
MOD Pizza's top competitors based on cross-visitation are McDonald's (12.05%), Chick-fil-A (7.52%), Taco Bell (5.65%), Starbucks (5.35%), and Chipotle Mexican Grill (4.83%). This indicates that customers who visit MOD Pizza also frequently visit these fast-food and fast-casual chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to maximize customer satisfaction.
MOD Pizza experiences peak traffic workload between 10:00 AM and 9:00 PM, with the highest traffic around 6:00 PM (65.42%) and 12:00-1:00 PM (60.33%-60.92%). Traffic is minimal during early morning hours. This data informs staffing and operational strategies.
Understanding consumer segments allows for targeted marketing, improving engagement and ROI by tailoring messages to specific demographics.
MOD Pizza's customer base is predominantly women (90% affinity index), while men are over-represented (110% affinity index). Gen X is over-represented (111% affinity index), Gen Y is average (100% affinity index), and Gen Z is under-represented (76% affinity index). This suggests targeted marketing towards men and Gen Z could be beneficial.