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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Kebab Shop performance in the United States and how they change over time
See what factors influence The Kebab Shop performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
The Kebab Shop is right in the middle
Sample of brands in the same percentile
An analysis of The Kebab Shop' competitors in the United States
An analysis of The Kebab Shop' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Kebab Shop's market performance is at the 49th percentile, indicating a below average/lagging position in the Cafe & Restaurants industry in the United States. This suggests the brand captures less foot traffic compared to its competitors. Performance peers in the same percentile include V Pizza, Paris Banh Mi, Bikanervala, Tulua Bistro, Colton's Steak House & Grill, and PDQ.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT scores often correlate with repeat business and positive word-of-mouth.
The Kebab Shop has an overall CSAT of 89%, a slight decrease of 0.5 percentage points year-over-year. Florida shows the highest CSAT at 91%, while Texas has the lowest at 87%. The CSAT trend fluctuated between 86.97% and 90.92% during the reporting period, indicating variable customer experiences.
Average check reveals spending per customer, crucial for revenue insights. Monitoring trends helps optimize pricing and promotions to boost profitability.
The Kebab Shop's overall average check is $20.70, a 9.7% increase year-over-year. Florida has the highest average check at $22.10. The average check fluctuated between $20.07 and $22.94 during the reporting period, suggesting potential impact from promotions or menu changes.
Outlet count indicates brand reach and market presence. Growth in outlet numbers often signals expansion and increased accessibility for customers.
The Kebab Shop has 38 outlets in California, 9 in Texas, and 3 in Florida. California represents the largest market for the brand in terms of outlet presence, indicating a strategic focus or higher market demand in that state.
Identifying top competitors helps understand the competitive landscape. Cross-visitation data reveals brands that attract similar customer segments.
The top competitors for The Kebab Shop, based on cross-visitation, are McDonald's (4.78%), Starbucks (4.59%), In-N-Out Burger (4.40%), Chick-fil-A (3.82%), and Chipotle Mexican Grill (2.68%). This indicates that customers of The Kebab Shop also frequently visit these fast-food and cafe chains.
Traffic workload by hour reveals peak and off-peak times. This helps optimize staffing, promotions, and resource allocation for better efficiency.
The Kebab Shop experiences peak traffic between 12 PM and 7 PM, with the highest workload around 1 PM (62.97%). Traffic is minimal before 10 AM and after 9 PM. This data suggests focusing resources and promotions during peak hours to maximize sales.
Understanding consumer segments allows for targeted marketing. Gender and generational insights help tailor messaging and product offerings for better engagement.
The Kebab Shop's customer base shows a high affinity towards women (85%), while men are over-represented (114%). Gen X (101%) and Gen Y (104%) show average affinity, while Gen Z is under-indexed (80%). This suggests marketing efforts could be tailored to appeal to male customers and Gen X/Y.