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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence PDQ performance in the United States and how they change over time
See what factors influence PDQ performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of PDQ' competitors in the United States
An analysis of PDQ' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
PDQ is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
PDQ's market performance is at the 49th percentile, indicating a below average/lagging position. This means PDQ captures less foot traffic than most competitors. Performance peers in the same percentile range include Honey Pig, Hibachi 2 U, la Madeleine, Tulua Bistro, Fatburger, and Taco Taco.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
PDQ boasts a high overall customer satisfaction (CSAT) of 90%, a 3 percentage point increase year-over-year. North Carolina and Florida show particularly strong CSAT at 90%, while New Jersey has a slightly lower CSAT of 84%. CSAT has fluctuated between 89.22% and 90.63% from June to August 2025.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization.
PDQ's overall average check is $17.60, a 3.1% increase year-over-year. Florida's average check is $17.60, while North Carolina's is $14.50. The average check has varied between $16.41 and $19.66 from June to August 2025, indicating potential seasonal or promotional influences.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand awareness.
PDQ has 51 outlets in Florida, 2 in New York and North Carolina each, and 1 in New Jersey. Florida represents the vast majority of PDQ's presence, suggesting a strong regional focus.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
PDQ's top competitors based on cross-visitation are McDonald's (14.34%), Chick-fil-A (10.24%), Wendy's (7.82%), Chipotle Mexican Grill (6.52%), and Burger King (5.03%). This indicates that customers who visit PDQ also frequently visit these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency.
PDQ experiences peak traffic workload between 11 AM and 8 PM, with the highest workload at 1 PM (76.46%). Traffic is minimal during early morning hours. This data helps optimize staffing levels throughout the day.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
PDQ's customer base shows a high affinity towards women (115 index), suggesting they are overrepresented compared to the average consumer. Gen X also shows high affinity (123 index). Gen Y (88 index) and Gen Z (89 index) are underrepresented.