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See what factors influence The Chicken Rice Shop performance in the Malaysia and how they change over time
See what factors influence The Chicken Rice Shop performance in the Malaysia and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
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Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Chicken Rice Shop' competitors in the Malaysia
An analysis of The Chicken Rice Shop' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
The Chicken Rice Shop is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance reveals brand strength, reflecting customer preference and competitive positioning within the cafe & restaurant sector.
The Chicken Rice Shop holds a leading market position at the 99th percentile. This demonstrates a strong brand preference relative to its peers. Performance peers include Cafe Chef Wan, Pauline's, Ashhryshoshedap, Haidilao Sunway Velocity, Mokky's Pizza & Coffee Setapak, and Hotpot Kitchen, all within the leading percentile range.
Customer satisfaction is critical, showing loyalty and directly impacting revenue. Rising satisfaction indicates improving customer experiences.
Customer satisfaction for The Chicken Rice Shop is at 66%, with a significant increase of 19.6 percentage points year-over-year. Malacca shows the highest satisfaction at 93%, followed by Selangor at 69%, Pahang and Kedah at 63%, and Johor at 57%. This upward trend suggests effective strategies in enhancing customer experience across most states.
Average check reflects customer spending per visit, crucial for revenue. Monitoring trends informs pricing and promotional strategies.
The average check for The Chicken Rice Shop is 38.3 MYR, showing a slight decrease of 1.2% year-over-year. Pahang leads with an average check of 50 MYR. Perak 45.9 MYR, Negeri Sembilan 42.6 MYR, Penang 42.1 MYR, and Johor 40.8 MYR. The slight decrease indicates possible shifts in spending habits or menu preferences.
Outlet count indicates brand reach and expansion. Growth reflects investment and market penetration within the country.
The Chicken Rice Shop has a significant presence in Malaysia, with 45 outlets in Selangor, 24 in Kuala Lumpur, and 20 in Johor. Kedah, Pahang, Perak, and Negeri Sembilan each have 7 outlets, followed by Malacca and Penang with 6, and Kelantan with 5. The distribution indicates Selangor as the key market.
Competitor analysis identifies key players and customer preferences. Cross-visitation highlights shared customer base and competitive landscape.
Key competitors for The Chicken Rice Shop are KFC (6.79% cross-visitation), McDonald's (6.48%), ZUS Coffee (5.37%), Pizza Hut (3.00%), and Tealive (3.00%). These brands share a portion of The Chicken Rice Shop's customer base, reflecting overlapping market appeal and potential areas for competitive focus.
Understanding traffic patterns helps optimize staffing and operations, maximizing efficiency during peak hours and minimizing costs during slow periods.
Traffic workload for The Chicken Rice Shop peaks between 10 AM and 8 PM, with the highest activity around 2-3 PM. Workload is very low from midnight to 7 AM. This data indicates the need for optimal staffing and resource allocation during peak hours to meet customer demand.
Understanding consumer segments informs targeted marketing, allowing tailored campaigns that resonate with specific demographic groups.
Consumer data for The Chicken Rice Shop indicates a balanced affinity between women and men, with affinity indexes near 100. Gen X has an affinity index of 104, Gen Y 99, and Gen Z 106. Gen Z exhibit a slightly higher affinity. This info aids in refining marketing efforts.