Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Chicken Rice Shop performance in the Malaysia and how they change over time
See what factors influence The Chicken Rice Shop performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Chicken Rice Shop' competitors in the Malaysia
An analysis of The Chicken Rice Shop' competitors in the Malaysia
In Cafés & Restaurants
·Jul – Sep 25
The Chicken Rice Shop is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Chicken Rice Shop's market performance is at the 71st percentile, indicating an average/above average market standing. This means the brand attracts more customers than approximately 71% of its competitors in Malaysia's Cafe & Restaurants industry. Performance peers in the same percentile range include Tealive, Haidilao Hot Pot and Tsukiji Sushi.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
The Chicken Rice Shop has an overall customer satisfaction of 70%, a significant increase of 17 percentage points year-over-year. Malacca shows the highest CSAT at 93%, while Selangor has a CSAT of 69%. The CSAT trend decreased slightly from 74.62% in June to 65.20% in August 2025.
Average check reveals spending habits, informing pricing and menu strategies. Monitoring this KPI helps optimize revenue per customer transaction.
The overall average check for The Chicken Rice Shop is not available. Pahang has the highest average check at 45.5 MYR, while Terengganu has the lowest at 38 MYR. The average check trend decreased from 38.65 MYR in June to 36.65 MYR in August 2025.
Outlet count indicates brand reach and expansion. Tracking this KPI reveals growth and market penetration within the Cafe & Restaurants industry.
The Chicken Rice Shop has the most outlets in Selangor (46), followed by Kuala Lumpur (24) and Johor (20). Other states have significantly fewer outlets, indicating a concentration of the brand's presence in these key urban areas.
Competitor analysis identifies key rivals and customer overlap. This insight informs strategies to differentiate and capture market share effectively.
The top competitors for The Chicken Rice Shop, based on customer cross-visitation, are ZUS Coffee (6.07%), KFC (5.28%), McDonald's (4.11%), Secret Recipe (3.72%), and Pizza Hut (3.33%). This indicates that customers who visit The Chicken Rice Shop also frequently visit these fast-food and cafe chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience and service.
The Chicken Rice Shop experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest workload occurring between 12:00 PM and 2:00 PM. Traffic is significantly lower during the early morning hours (12:00 AM to 7:00 AM).
Understanding consumer segments by gender and generation enables targeted marketing and positioning strategies, maximizing engagement and ROI.
Women are overrepresented among The Chicken Rice Shop's consumers (affinity index 108), while men are underrepresented (affinity index 92). Gen X consumers show a high affinity (affinity index 106), Gen Y is average (affinity index 102), and Gen Z is under-indexed (affinity index 93).