Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Secret Recipe performance in the Malaysia and how they change over time
See what factors influence Secret Recipe performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Secret Recipe' competitors in the Malaysia
An analysis of Secret Recipe' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Secret Recipe is in the top 25% of brands
Sample of brands in the same percentile
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Secret Recipe's market performance is at the 75th percentile, indicating an above-average market standing. This means Secret Recipe captures more foot traffic than 75% of brands in Malaysia's Cafe & Restaurants industry. Performance peers in the same range include Soru Station, llaollao, and JIBRIL.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and market positioning.
The top competitors for Secret Recipe, based on cross-visitation, are MR CHURROS (6.97%), Tappers Cafe Setia Alam (6.76%), and McDonald's (6.54%). This indicates that customers who visit Secret Recipe also frequent these establishments.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to maximize sales.
Secret Recipe experiences peak traffic workload between 10:00 AM and 9:00 PM, with the highest workload at 70.40% at 7:00 PM. Traffic is minimal between midnight and 7:00 AM.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and ROI.
Secret Recipe's customer base shows a high affinity towards women (index 119) and Gen X (index 118), suggesting these segments are overrepresented. Gen Z is underrepresented (index 76), indicating lower affinity compared to the average consumer.
Cafés & Restaurants