Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Secret Recipe performance in the Malaysia and how they change over time
See what factors influence Secret Recipe performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Secret Recipe' competitors in the Malaysia
An analysis of Secret Recipe' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Secret Recipe is in the top 24% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Secret Recipe's market performance is at the 76th percentile in Malaysia's Cafe & Restaurants industry, indicating an average/above average market standing. This means Secret Recipe outperforms 76% of brands. Performance peers in the same percentile range include JIBRIL, KLCG Confectionery & Bakery, A&W, TGI Fridays, DÔME, and Boat Noodle.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Secret Recipe's overall customer satisfaction is 75%, a decrease of 1.4 percentage points year-over-year. Putrajaya and Pahang show the highest satisfaction at 89% with significant growth. Terengganu also shows high growth. Perak shows a slight decrease in customer satisfaction.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The average check for Secret Recipe varies by state, with Malacca having the highest average check at 60.70 MYR. Kuala Lumpur has an average check of 50.90 MYR. The average check has increased from 48.92 MYR in June 2025 to 54.68 MYR in August 2025.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Secret Recipe has the most outlets in Selangor (108), followed by Kuala Lumpur (39) and Johor (36). Pahang has 15 outlets. This distribution highlights key markets for Secret Recipe in Malaysia.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
The top competitors for Secret Recipe, based on customer cross-visitation, are MR CHURROS (8.09%), Tappers Cafe Setia Alam (7.92%), and ToJoy Cheesy Chicken & Tea (7.59%). BAKSO ALI has a cross-visitation of 6.84%.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Secret Recipe experiences peak traffic workload between 10:00 AM and 9:00 PM, with the highest traffic around 6:00 PM to 8:00 PM. Traffic is minimal between midnight and 7:00 AM.
Understanding consumer segments enables targeted marketing and product development strategies.
Women (123 affinity index) are overrepresented among Secret Recipe's consumers, while men (79 affinity index) are underrepresented. Gen X (107 affinity index) and Gen Y (102 affinity index) show high affinity, while Gen Z (83 affinity index) is under-indexed.