Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Secret Recipe performance in the Malaysia and how they change over time
See what factors influence Secret Recipe performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Secret Recipe' competitors in the Malaysia
An analysis of Secret Recipe' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Secret Recipe is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Secret Recipe holds a leading market position at the 99th percentile. This indicates a strong market presence and high customer preference relative to competitors. Performance peers, like SOI 55 THAI KITCHEN, GO Noodle House, Dragon-i and Marrybrown, share the same high-performance tier.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, influencing loyalty and repurchase rates. High CSAT is crucial for growth.
Secret Recipe demonstrates strong customer satisfaction, with an overall CSAT of 75%, a significant 20.5pp increase year-over-year. Pahang leads with 90%, indicating exceptional service delivery. Consistent CSAT above 73% over the period reflects reliable performance.
Average check (avgCheck) reveals how much customers spend per transaction. Monitoring avgCheck helps optimize pricing and identify upselling opportunities.
Secret Recipe's overall average check is 51.30 MYR, a slight decrease of 1.60% year-over-year. Malacca leads with 71.60 MYR. Fluctuations from 55.26 MYR to 48.96 MYR within the period suggest variable spending habits.
Outlet count indicates a brand's reach and expansion. Tracking outlets by state helps assess market penetration and identify growth opportunities.
Secret Recipe has a strong presence in Malaysia, with Selangor having 107 outlets. Kuala Lumpur follows with 39 outlets, and Johor with 34. The distribution reflects strategic expansion across key regions.
Identifying key competitors through cross-visitation patterns reveals direct competition and shared customer base, guiding competitive strategy.
ZUS Coffee, KFC, and McDonald's are key competitors, with cross-visitation rates of 6.76%, 6.22% and 6.22% respectively. MR CHURROS at 5.86% and Tappers Cafe Setia Alam at 5.68% also compete for Secret Recipe's customers.
Traffic workload by hour (HoD) helps optimize staffing and resource allocation, ensuring efficient service during peak times and minimizing costs.
Secret Recipe experiences peak traffic between 17:00 and 20:00, with the highest workload at 67.56% at 19:00. Traffic significantly increases from 10:00, reaching over 27%. Off-peak hours are from 0:00 to 7:00.
Analyzing consumer segments informs targeted marketing, ensuring messaging resonates with specific groups and improves engagement and conversion rates.
Women (116%) and Gen X (113%) are overrepresented among Secret Recipe's customers. Gen Y is near average (101%), while Gen Z is underrepresented (85%). These affinities suggest specific marketing opportunities.