Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Tanuki performance in the Russia and how they change over time
See what factors influence Tanuki performance in the Russia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Tanuki' competitors in the Russia
An analysis of Tanuki' competitors in the Russia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Tanuki is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Tanuki's market performance in Russia's Cafe & Restaurants industry is at the 99th percentile, indicating a leading position. This means Tanuki captures a very high share of customer traffic compared to its peers. Performance peers in the same or adjacent percentile range include Pitstsafabrika, KFC, Tokio-City, Вкусно — и точка, and Zhishi Sushi.
Customer satisfaction is crucial for brand loyalty and business growth, reflecting the quality of services and products offered.
Tanuki's overall customer satisfaction in Russia is 96%, an increase of 8 percentage points year-over-year. The Central Federal District shows a CSAT of 96% with an increase of 8.2 percentage points, while the Southern Federal District has 98% but decreased by 1.3 percentage points. Volga Federal District shows 90%, with an increase of 11.1 percentage points.
Average check reflects customer spending habits, directly impacting revenue and indicating perceived value.
Tanuki's average check varies by region. The Central Federal District leads with 2.1K RUB, followed by Ural Federal District at 1.9K RUB and Volga Federal District at 1.8K RUB. There is no delta available. Overall average check value is null.
Outlet count indicates brand reach and market presence, influencing accessibility and brand recognition.
Tanuki has 23 outlets in the Central Federal District and 1 outlet in the Southern Federal District in Russia. This shows a concentrated presence in the Central region with a minimal footprint in the South.
Competitor analysis helps understand the competitive landscape, informing strategies for differentiation and market share growth.
Tanuki's top competitors in Russia, based on customer cross-visitation, are Вкусно — и точка (13.33%), Yakitoriya (9.33%), Dodo Pizza (8%), KFC (6.67%), and Burger King (5.33%). This indicates a significant overlap in customer base with these brands.
Traffic workload analysis helps optimize staffing and resource allocation, ensuring efficient service during peak hours.
Tanuki's peak traffic workload occurs between 17:00 and 22:00, with the highest traffic around 19:00-20:00 (69.19%-69.75%). Traffic is lowest between 03:00 and 06:00. This data can be used to manage staffing levels effectively.
Understanding consumer segments allows for targeted marketing, improving engagement and campaign effectiveness.
Tanuki's customer base shows a high affinity towards women (107 index) and Gen Y (128 index) and Gen Z (132 index). This indicates that Tanuki is over-indexed with Gen Y and Z, and women, compared to the average consumer.